Mobile App Marketing with AdWords PPC

Zero Company Performance Marketing Pay Per Click

Mobile app advertising in AdWords is getting more sophisticated by the day. Recently, Google announced several additional features to help those marketing apps.  With AdWords, you can promote your app on a pay per click ad basis to very targeted audiences. Apps for Android apps will only appear on Android devices and iTunes apps will only show on devices with …

Financial Services Marketing – PPC and SEO for Funds

Zero Company Performance Marketing Pay Per Click, Search Engine Optimization

One of our specialties is working with financial services companies for PPC and SEO, particularly mutual funds and ETFs. This is a rather tricky vertical to work in with a variety of different compliances issues to be aware of. PPC optimization is much easier when you are dealing with leads and sales, and you have clear-cut success/failure data that you …

New AdWords Scripts for MCC Accounts

Zero Company Performance Marketing Pay Per Click

We’re loving the new ability to apply AdWords scripts across all our client accounts through Google’s new MCC scripting. This week we implemented a script that compares client data from the previous day, last week and last 30 days. We set it up in the MCC account using labels for each of our account exec’s. Now anytime an account exec …

Digital Media Advertising On The Rise

Zero Company Performance Marketing Pay Per Click

Where is your advertising dollar being spent? According to a report by ZenithOptimedia, digital media will grow by 18.1% in 2013. That rate of growth is triple the second-fastest-growing source. Last year digital advertising grew 14.4%, according to Magna, which outpaced previous forcasts for the year. Total internet spending is predicted to hit $36.25 billion in 2013. Television spend is …

The Importance of AdWords Sitelinks

Zero Company Performance Marketing Conversion Rate Optimization, Pay Per Click

What are Sitelinks and why are they important? Sitelinks appear in select PPC ads (usually top ranking ads) as additional links in your ad copy. These ad extensions are an excellent way to improve CTRs (Click Through Rates) in your ad copy and squeeze more traffic from existing keywords. Many advertisers don’t take advantage of these, but those that do …