Empathy-Driven Marketing That Builds Genuine Connections

Our Journey: From PPC Pioneers to Empathy-Driven Marketers

About Us

At Zero Company, we are reviving the human connection in marketing by placing empathy at the heart of everything we do. Since our beginnings in the late ’90s, during the “Wild West days” of search and pay-per-click marketing, our commitment to innovation and meaningful results has been our driving force. Our founder, Stephen Sakach, pioneered search marketing techniques that continue to shape the industry today.

As we evolved into a leading digital marketing agency, our expertise has helped businesses thrive, even during challenging times. We’re proud to have saved some companies from the brink and fueled growth for countless others.

In 2018, we embraced a revolutionary philosophy: B.L.I.S.S. (Build Love Into Scalable Systems). This guiding principle anchors our mission to create marketing that forges authentic human connections.

Empathy as Our Operating Model

In 2024, we took a pivotal step by aligning our purpose and values, co-created by our entire team, to reflect who we are and where we’re headed. We adopted self-management principles, empowering individuals to work in teams we call “pods.” These pods have the autonomy and authority to make decisions that align with their clients’ best interests.

Our Values Defined by the Employees

Our values are the foundation of our culture, shaping everything we do:

  • Empathy and Compassion: Understanding and addressing the needs of both employees and clients with care and consideration.
  • Integrity and Authenticity: Upholding honesty, transparency, and strong moral principles to build trust and genuine relationships.
  • Service and Contribution: Delivering exceptional service while making meaningful contributions to our clients and communities.
  • Growth and Learning: Fostering continuous personal, professional, and organizational development in our team and ourselves
  • Family and Relationships: Prioritizing the well-being of families and nurturing meaningful relationships internally and externally.

By codifying empathy into our DNA, we’ve created an operating model that prioritizes collaboration, trust, and accountability. This evolution benefits our customers in powerful ways:

  • Proactive Solutions: Teams are empowered to act quickly, ensuring your campaigns are always optimized and aligned with your goals.
  • Deeper Relationships: Pods become fully immersed in their client portfolios, forging meaningful partnerships and delivering personalized strategies.
  • Greater Innovation: Autonomy fuels our creativity and innovation; resulting in more impactful campaigns and measurable results.
  • Aligned Success: Our purpose-driven culture ensures that your success is our shared priority, driving outcomes that matter to you and your audience.
hands winning and people clapping for success

Empathy Meets Innovation

We’re proud to be at the forefront of empathetic marketing, a transformative approach that prioritizes human understanding and resonance over resistance. This vision inspired the creation of aiCMO, a groundbreaking platform that merges AI-driven insights with empathy-driven strategies. aiCMO empowers brands to prioritize meaningful interactions, enabling them to resonate deeply with their audiences and leave a lasting impact.

The Bliss Business Podcast

In line with our commitment to empathy and conscious business practices, we launched The Bliss Business Podcast in 2023. This platform celebrates empathy, love, and consciousness in business, showcasing our belief that truly successful businesses adopt blissful practices that uplift the human spirit and nurture a thriving, mindful workplace.

The Bliss Business Podcast

Our Culture

B.L.I.S.S. is more than a philosophy—it’s the foundation of our culture. It reminds us to infuse empathy, compassion, and care into everything we do. Within our team, collaboration and open communication ensure every voice is heard and valued. For our clients, this culture fosters trust, transparency, and a shared commitment to success.

Join Us

At Zero Company, we’re more than marketers—we’re partners in your growth and advocates for human connection. Whether it’s crafting innovative campaigns, building authentic relationships, or harnessing AI to scale empathetic strategies, our goal is your success.