Real Time Bidding, or RTB, for Financial Marketers
Probably one of the most frequently searched digital acronyms among financial marketers is “What is RTB” or “What is real time bidding?” Interestingly, the concept
Zero Company is a leading digital customer experience agency. We create full funnel marketing journeys to win your customer’s micro moments using targeted media-buying and data-driven analysis. We have the results to prove it.
Choosing the right digital marketing agency is the difference between wasting your company’s hard-earned budget, wondering if you made a mistake, or seeing an increase in revenue with a renewed sense of excitement and direction. Zero Company has been in the digital marketing industry since before Google Ads existed. From the days of Goto, Netscape, Overture and other former PPC premier platforms, we think we’ve come up with a winning process for most companies and businesses.
Each of our executives are specialists and are paired accordingly from the get-go. They have a minimum of 3 years experience and have access to every department – from growth/data analysis, to web designer/developer teams, the creative department and other specialists within the company. We offer no run-of-the mill reports. Each report is tailor-made (by humans) to your specific KPIs with expert commentary, insights and direction to help you do better business.
Being a performance marketing agency is more than just a catchy phrase. We have a business analyst team with a dedicated Google agency representative that dissects every aspect of your customer acquisition costs, driving costs down every month.
Akin to surgery, a group of 10 in-house digital marketing experts sit in a roundtable fashion and dissect every part of your online acquisition – from your website, to conversion optimization, technical SEO improvements, current costs and KPIs, data analysis and more.
We don’t handcuff or sandbag any business we work with. If your business needs no longer require digital marketing services, you sell your business or change ownership, we help your team to easily transition to whatever solution you deem best.
How we launched bartable.
San Francisco’s Bay Area Rapid Transit District (BART), the 5th most used rail transit system in the United States, reached out to us to increase the number of opt-in subscribers to their newsletter and drive more traffic to their website.
After the kickoff call, we inspected every aspect of their ridership acquisition funnel. The initial audit led us to a multi-channel digital media marketing strategy to leverage a travel sweepstakes giveaway campaign.
We built out campaigns across several relevant audiences in Display, Search, Facebook and Gmail along with retargeting to anyone who came to the site from any channel.
During the campaign, BARTable saw record traffic at more than 83,000 users and over 111,000 sessions. Site traffic rose 175% over the previous month. BARTable received 50,000 new individuals signed up for their newsletter, and over 9 million ad impressions over a few weeks.
Zero Company is one of the top 3% recognized Google Premier Partner Agencies in the country.
To earn Premier Partner status, digital advertising agencies must show exceptional results for their clients over a long period of time. As a Google Premier Partner, we’ve demonstrated excellency in executing successful campaigns through video advertising, Google Display Network, mobile advertising and more. We are pleased to be recognized as a top performing digital marketing agency.
Own a piece of the market share of the 3 billion solution searches per day.
Leverage Google’s powerful text ads for valuable high-intent search terms.
Drive engagement and ROI on the world’s most popular social networks.
Dominate local search and promote your services above competitors.
Acquire clicks for 33% cheaper using Microsoft’s Bing Ads services.
Pay roughly $0.044 per view and showcase your brand.
Lower conversion costs and manage your online inventory dynamically.
Leverage spotlight ads and follower ads to improve your B2B bottom line.
We can help you add a few zeros to your revenue.
Typically, we follow a 4-month plan of action customized for your business and vertical. Within the first month, we implement our full execution plan by setting up and integrating your systems, setting up conversion tracking, analyzing past efforts and see where we can utilize initial budget for high initial growth. In this phase, your account executive may require closer collaboration with you to make sure we have as much information we need to succeed. As we get your conversions rolling, we scale what works, stop what doesn’t, give insights and advice for business opportunities, and go granular on your campaign metrics to optimize and lower your cost per acquisition. After that, you’ll find yourself in the company of other companies who stick around with us for years, leveraging more of our stellar services.
Yes. Zero company provides a complete market analysis of your service areas and industry. We find your direct and indirect competitors who are currently investing in PPC, find out what keywords they’re targeting and where they fall in the auction ad position. We also analyze their search terms, monthly search volumes and other metrics to see where it makes sense to jump in.
Yes, we track most KPIs – from return on ad spend (ROAS), cost per acquisition, cost per clicks and more. We track (and report) on a variety of items based on your industry and business goals. Some of those include:
• Average ad positions by campaign
• Click-through rates
• Conversions
• Attributions per each campaign
We work with multiple PPC platforms that have their unique metrics. Whether YouTube advertising, Twitter ads, Facebook ads, we will always work with you to give you the most important, actionable information every month.
Probably one of the most frequently searched digital acronyms among financial marketers is “What is RTB” or “What is real time bidding?” Interestingly, the concept
What is a Demand Side Platform (DSP) in Programmatic Advertising? Buying and selling online ad space was not always as simple as it is today.
What were two of the most exciting innovations impacting the digital space since the start of the 21st century? No doubt they were the inventions
Zero Company is a leading digital customer experience agency.
We create full funnel marketing journeys to win your customerʼs micro moments using targeted media-buying and data-driven analysis. We have the results to prove it.