Typically, we follow a 4-month plan of action customized for your business and vertical. Within the first month, we implement our full execution plan by setting up and integrating your systems, setting up conversion tracking, analyzing past efforts and see where we can utilize initial budget for high initial growth. In this phase, your account executive may require closer collaboration with you to make sure we have as much information we need to succeed. As we get your conversions rolling, we scale what works, stop what doesn’t, give insights and advice for business opportunities, and go granular on your campaign metrics to optimize and lower your cost per acquisition. After that, you’ll find yourself in the company of other companies who stick around with us for years, leveraging more of our stellar services.