Typically, we follow a 4-month plan of action customized for your business and vertical. Within the first month, we implement our full execution plan by setting up and integrating your systems, setting up conversion tracking, analyzing past efforts and see where we can utilize initial budget for high initial growth. In this phase, your account executive may require closer collaboration with you to make sure we have as much information we need to succeed. As we get your conversions rolling, we scale what works, stop what doesn’t, give insights and advice for business opportunities, and go granular on your campaign metrics to optimize and lower your cost per acquisition. After that, you’ll find yourself in the company of other companies who stick around with us for years, leveraging more of our stellar services.

Yes. Zero company provides a complete market analysis of your service areas and industry. We find your direct and indirect competitors who are currently investing in PPC, find out what keywords they’re targeting and where they fall in the auction ad position. We also analyze their search terms, monthly search volumes and other metrics to see where it makes sense to jump in.

Yes, we track most KPIs – from return on ad spend (ROAS), cost per acquisition, cost per clicks and more. We track (and report) on a variety of items based on your industry and business goals. Some of those include:

• Average ad positions by campaign
• Click-through rates
• Conversions
• Attributions per each campaign

We work with multiple PPC platforms that have their unique metrics. Whether YouTube advertising, Twitter ads, Facebook ads, we will always work with you to give you the most important, actionable information every month.