Probably one of the most frequently searched digital acronyms among financial marketers is “What is RTB” or “What is real time bidding?” Interestingly, the concept of real time bidding will sound familiar to most investment professionals because it so closely
What is a Demand Side Platform (DSP) in Programmatic Advertising? Buying and selling online ad space was not always as simple as it is today. Advancements in data gathering and cloud computing have vastly improved the digital media landscape and
What were two of the most exciting innovations impacting the digital space since the start of the 21st century? No doubt they were the inventions of the ad network and the ad exchange – two game changers for buyers and
Table of Contents A Brief History of the Display Advertising Banner Ad The Early Days of Targeting Digital Agencies and ROAS Tracking The Rise of Relevance Programmatic Advertising and Real-Time Bidding Back in the early days of the internet, when
Chances are you’ve heard a lot about digital marketing over the past several years and wondered to yourself, “What is programmatic advertising?” Join the club. For marketers across multiple verticals, there’s no shortage of articles about the benefits of automated
Despite popular belief, digital marketing is not always a slam dunk. It requires the right mix of media and tactics to accomplish specific and measurable goals. In this article, we will explain how programmatic advertising works and how it will
SaaS content marketers today face a daunting triple challenge: that of producing compelling, problem-focused top-funnel sympathy and planting the seeds of a proposed solution, all while creating SEO viability to get your funnel entry point in SERPs. “Without this kind
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