If you want to maximize your profits from PPC, here are 8 essential daily activities you need to complete. Search Term Report Many advertisers get into the habit of analyzing their Search Terms Report on a daily basis. This shows you the list of queries your ads have served and it can help you detect some trouble spots. First, check …
The success of every business lies in careful planning and a well-thought-out strategy, and the same is true when building a Google Ads (AdWords) campaign. As the owner of a carpet cleaning business, you’ve probably heard of the terms Pay Per Click (PPC) and Google AdWords used interchangeably, and you already may have tried to set up a campaign, without …
One of the best tools to create an online advertising campaign is by using “Google AdWords” for restaurants as these campaigns can be customized at every level. If you are a restaurateur, you can target your ads to people who are located in and around your area. This can be done easily using Google’s geographic & demographic settings and adjusting …
Keywords are the foundation to success in any Search Engine Marketing (SEM) or PPC advertising campaign. This is how the people searching will discover you and using these very keywords you will attract those who are in need of your product or service. Many clients come to us wondering how to search for the right set of keywords when these …
Pharma companies are shockingly behind when it comes to search engine marketing. Typically, with any highly regulated industry, it is often slow to adapt new trends or take advantage of new opportunities in search marketing. Or there just isn’t enough legal clarity as the regulators (the FDA in this case) are slow to react. The pharma industry has been one …
Getting a killer app idea and developing an application is just one part of the story for app success. You also need to create awareness with your target audience about how your application can help solve their problem. After all, “if you build it, they will come” is no guarantee for success. Just developing an app is not enough. You …
More than 90% of people who visit your website the first time will not purchase your product. In reality, that number is likely higher. And most likely, a percentage of those put your product in the cart and went to check out. What happened and what can you do about it? You have probably heard about “remarketing” or “retargeting.” If …
Water, fire and mold damage is one of the biggest concerns of any property owner. When struck by any such situation they want a quick and efficient solution. The longer the waiting period, the more severe the damage. Therefore, the easiest way to find the people who can help is through the internet…and often via a mobile device. To attract …
It’s always surprising to us how untapped mutual fund marketing remains online. There are a lot of reasons for this. And the stringent regulatory requirements in the financial sector have probably slowed things down a little. The challenges online are never-ending and yet there is constant innovation in the “service” of financial services. Somehow, fund marketing has still been slow …
MMA fighting is gaining popularity throughout the world as a favorite pastime sport. There’s a huge market for investors in this industry as they open up gyms, drive memberships and sell product. It can be a lucrative market provided they know how to do their marketing well. Below are some of the most effective martial arts digital media marketing tips …
