Find out how you can gain more clients and record-high sales with the following success tips in paid social for your home services company.
During the onslaught of the COVID-19 pandemic, the home services industry was one of the very few business categories (alongside groceries and general merchandise) that was stable and relatively unaffected. Since people had no choice but to spend more time at home at that time due to lockdowns, it was only natural for home services companies to thrive then.
The worldwide online home services market is projected to expand in value from $4.09 billion last year to $4.66 billion this year, resulting in a 13.8 percent CAGR. Additionally, by 2027, this same market is predicted to grow to $7.70 billion value at a 13.4 percent CAGR.
If you’ve been promoting your company with social media all this time—or if you’ve never done so but are now planning to give it a try—you’ll be happy to know there are ways to boost your paid social advertising efforts to give you even better customer engagement and sales outcomes.
If you haven’t done so, we advise that you read the secrets for turning clicks into clients using paid socials for home services, and then keep reading below to learn more success tips in paid social for marketing your home services.
Table of Contents
Choose the Right Social Media Platform
Back in the early days of SEO and online marketing, marketers targeted multiple fronts such as MySpace, Facebook, Pinterest, Twitter, Plurk, and Digg. However, we’ve learned through time that it’s best to focus on a handful to maximize impact.
Besides which, most of the social networks listed above have long died, changed demographics, became irrelevant, or shifted priorities.
The point here is that since there are a multitude of social media platforms to choose from, your home services business should choose your paid social platform very carefully.
Most companies use one or two paid socials, and that might work best for your business as well. Putting ads out in too many social networks can result in you neglecting several of them in favor of others. You might as well focus on a few of them to get the best results, and then—if you have a good reason to do so—you may try ads on other platforms or sites later on.
It’s best to find a perfect-fit social media platform for your home service business to make your paid socials investment worthwhile.
You should also understand who your audience is. If your business, for example, delivers potted plants and flowers, it pays to regularly schedule beautiful photo posts of them on Instagram that can get liked and shared by your legion of followers.
You can use Twitter as your paid social of choice to reach people who don’t follow your home service company. Its advertising platform allows your ads to appear on tweets containing phrases such as “plumbers near me”, “roofing companies”, “landscaping near me”, or “HVAC repair”. Twitter marketing can also help humanize your brand.
To engage with your most loyal followers, make sure you have a business page on Facebook and update them there regularly about your latest offerings or products in home cleaning, food and grocery delivery, home service manicures, and so on—whichever service/s you’re offering.
Make High Quality Content for Your Paid Socials
COVID-19 restrictions are being lifted left and right as we speak. This presents another huge opportunity for the home services industry to grow further in a post-pandemic, post-lockdown world.
However, the advice of “Make your paid socials better and of higher quality” sounds easier said than done. Nevertheless, there are specific ways to make your existing paid social investment pay dividends for you.
One of the best ways to do so is by paying attention to your socials’ content quality. You can produce well-written blog posts and articles and post links to them on your socials (including your paid social media ads) to increase your website visits, engagement, and ultimately, sales.
Quality is defined by how readable, grammatically correct, and well-formatted your text content is. Don’t forget to proofread your work for spelling and grammar.
Something as simple as proofreading your paid socials' blog content and ad copy can boost its effectiveness in advertising your home services.
It’s also best to make engaging and interesting ad content for blogs where you tell a story that grips your audience. For example, you can create ads on how overusing your A/C in the hot summer can lead to appliance breakdown and the difficulties in finding repairmen who could fix it. Then, segue into how your local HVAC repair shop is a heaven-sent solution to that dilemma.
If you’re running out of ideas, you can leave the thinking part to an experienced digital marketing agency like Zero Company. Our expert paid social team can develop compelling paid social ads on your behalf that we can post on your social media pages.
If you’re creating content in-house, we suggest writing more like a journalist instead of a marketer. Users who go to your socials and paid social media ads are more likely to prefer gripping stories that they can relate to.
You also have the option to personify your home services company with a mascot, so consider having one as well. What works for traditional advertising often also works for Internet advertising. You can create a character that can tell stories in your PPC ad copies and social media posts, even if that character is you, the owner of the company, or some model you hired to represent it.
Do You Need a Trusted Digital Advertising Partner to Help in Marketing Your Home Services?
If you have limited resources as a home service company, you’re likely to depend on paid socials to do most of your marketing and publicity. You can partner with Zero Company to get the most out of this online advertising method.
We have more than 20 years of experience when it comes to delivering digital advertising services, including paid social media ads.
Book a free consultation with us now and learn how our paid social media specialists can help your business ride the boom in the home services industry!
Develop a Social Network Calendar for Consistency
The secret to the longevity of many online entities like Instagram influencers, TikTokers, and YouTubers is their constant delivery of content. It’s a never-ending treadmill of consistent content for many of them, which helps ensure their relevance through the years.
In turn, as far as your home service company is concerned, a social network or media calendar can tremendously help in evenly distributing consistent content on your paid socials (as well as social media pages).
Just get one that syncs across multiple mobile devices so when you publish a post about plumbing, home improvement, electrical services, or whatever you’re offering on, say, Facebook, it will also be published on Instagram, Twitter, and so on. You may cross-post it on whichever platforms you consider relevant to your business and target market.
You may use apps like Google Calendar to remind you or whoever posts on your social media pages to post new food delivery ads on your Twitter feed or Facebook page every Wednesday, or do analytics analysis every Friday, etc.
Having a calendar can be extremely helpful in ensuring that your home services business doesn’t spread itself too thinly. It will help you ensure that you have enough ad content to use for your campaign.
Using your calendar, your marketing staff or digital advertising agency of choice (like Zero Company) can come up with new creative campaigns and content for the future.