Find out how strategic PPC advertising tactics can help boost subscriber growth for your SaaS or tech firm.
It makes perfect sense to advertise your digital products online as a tech or SaaS company, since most (if not all) of your offerings are available through the Internet.
PPC management services are an affordable option when it comes to advertising SaaS or tech software. This typeof digital advertising allows you to make bids for ad placement on high-traffic websites and certain keywords or key phrases.
Remember that the main difference between organic results viaSEO and paid ads on search engines like Google and Bing is that you’re paying per ad click. You don’t need to be a digital marketing agency to know that PPC advertising is worth every penny.
In previous blogs, we discussed paid social media trends in 2023, as well as tips in using Local SEO for SaaS marketing. This time, we’ll talk about how PPC management can grow your software company with strategic advertising, engagement, and highly targeted traffic.
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Strategize Your Pay Per Click Advertising Campaign
Since PPC advertising services (like Google Ads and Twitter Ads) give you a guaranteed top spot for keywords or key phrases you bid on, the success of your campaign depends on strategizing things properly. It’s not so different from what you would do in Local SEO marketing.
Strategizing (with or without the help of a PPC specialist) can be as simple as bidding on a competitor's keyword to target their clients and marketing your software as the solution to their problems.
By default, digital advertising is more cost-effective compared to TV commercials or newspaper ads not only because you’ll only be paying for every click you get on your ad. It’s also cost-effective because depending on your keyword research and ad tweaks, you can widen your reach and exposure significantly—with much less effort than traditional marketing.
Instead of stretching your creativity to the utmost to make your tech company stand out, it’s better to figure out your preferred demographics or niche and then emphasize how your SaaS or tech company’s app or software is the solution to their problems or answer to their needs. If you need any help, it’s best to seek help from an established pay per click advertising agency like Zero Company.
Effective Targeting System For PPC Management
Long story short, you’re not affected by the algorithm changes on Google or Bing when using their pay per click advertising services. This is unlike the do-it-yourself tactic of optimizing your website for search engines.
When promoting your SaaS or tech company through pay per click advertising (either through your own marketing team or by tapping a PPC advertising agency), you’re instantly given a top ad spot, which can be seen by millions of your target users or potential subscribers. Whether they’re looking for your instant messaging solution, inbound marketing app, blog platform, or whatever kind of digital product you offer, they get the chance to see your brand.
You can use keyword research sites like Semrush, Moz, or Ahrefs to look up relevant keywords to your specific industry or “steal” the keywords used by your competition then custom-fit those for your SaaS or tech company.
If you need any help, a pay per click advertising company can assist your SaaS or tech in conducting as well as applying data gathered from PPC keyword research. Experienced digital marketing agencies like ours recommend finding your niche and as much as possible, approaching adjacent keywords to make ads for. For instance, to figure out who you should advertise your work scheduler app for while keeping in mind your competition (let’s say it’s Monday.com) and then figure out the keywords you should bid on.
Experiment on Your PPC Advertising Campaign
PPC marketing services are one of many powerful tools you can use to pinpoint your users and optimize your marketing efforts. Setting up PPC advertising campaigns for your SaaS or tech firm is practically automated by the system itself.
Keywords help define your ad and who to target. If you can accurately specify your target client from the start, then the rest will follow. Advertisements are inefficient if they target the wrong people.
A trusted digital marketing agency can provide you with PPC management services from start to end, so you can reach your desired results conveniently and efficiently instead of doing a hard-sell on an unconvinced, uninterested, or (worst) incorrect audience. Don’t be afraid to experiment on your ad copy.
You will still have to deal with competitors who are selling similar SaaS products or subscriptions as you do. Thankfully, PPC advertising streamlines things in real-time—you don’t have to wait for word-of-mouth referrals or introductions from influential backers.
You don’t have to build a pipeline passively to get your business because online businesses in software and tech are built for instant gratification.
PPC Management Involves Testing, Adjusting, and Tweaking
There are many hidden (and not-so-hidden) advantages of using PPC advertising services to promote your software and tech company, chief among them its flexibility and adaptability.
Do something basic first when you run your initial PPC advertising campaign (whether on your own or through your chosen pay per click management company). Allow your campaign to collect data and analytics as you experiment on finding the voice of your tech company as well as the voice of your prospective users.
The things you can control at this stage include your call-to-action on the landing page and the ad copy that will (hopefully) make them click your ad.
Don’t be afraid to keep things simple at first then build upon them within the first few weeks to a month. By then, your analytics will reveal to you which ad copies work and which ones need improvement.
Tweak you pay per click advertising campaign accordingly. Don’t be afraid to do something wild, like focusing on how user-friendly your interface looks or featuring a video explainer on your app as your PPC landing page.
Keep tabs on feedback from your prospective clients, get rid of any PPC advertising services that annoy them, and keep the ones that work. Rinse and repeat.
The One Constant in PPC Marketing Services is Relevancy
One of the reasons you need pay per click advertising is because running them is an effective way to maintain a consistent marketing channel. PPC campaigns are editable and changeable by their nature, after all.
Half of the effectiveness of PPC advertising is rooted in how you can freely experiment on them. You can try using traditional ad copies or something unique to digital advertising when writing calls to action or pinpointing your potential client’s pain points. The other half is relevancy.
From the early days of PPC advertising services 20 years ago to the more sophisticated strategies of today, PPC advertising has had one constant to them: Relevancy.
One of the reasons you need pay per click advertising is because running them is an effective way to maintain a consistent marketing channel. PPC campaigns are editable and changeable by their nature, after all.
Half of the effectiveness of PPC advertising is rooted in how you can freely experiment on them. You can try using traditional ad copies or something unique to digital advertising when writing calls to action or pinpointing your potential client’s pain points. The other half is relevancy.
Partner with a Trusted Pay Per Click Agency to Ensure Growth
Zero Company pay per click marketing agency will go the extra mile to optimize your digital marketing campaigns through their PPC management services, which includes keyword research and recommendations on the best ad copy to get high and relevant clicks and leads. Zero Company will make sure not one cent of your budget is wasted.
Consult our digital advertising agency for free to learn more from our team of PPC specialists!
