Moment of Truth Marketing Blog

A Blog to Help You Achieve Better Search Marketing
Keep me updated with the latest from Zero Company.

Zero Company Performance Marketing

November 24, 2020

Programmatic advertising has become the shiny new penny of the digital marketing world. It’s an old-ish concept with a posh new look that doesn’t break the bank. A wave of interest is knocking at its door because it reduces cost while targeting your direct audience, forgoing the traditional, time-consuming

Zero Company Performance Marketing

January 4, 2020

5 Low-Cost Advertising Ideas for Local Businesses Looking for ways to stretch your marketing budget and get your name in front of local prospects when money is tight? If the budget is lean and your back is against the wall, don’t stress. Embrace the opportunity. “It helps to have

Zero Company Performance Marketing

January 4, 2018

Pharma companies are shockingly behind when it comes to search engine marketing. Typically, with any highly regulated industry, it is often slow to adapt new trends or take advantage of new opportunities in search marketing. Or there just isn’t enough legal clarity as the regulators (the FDA in this

Zero Company Performance Marketing

December 28, 2017

Getting a killer app idea and developing an application is just one part of the story for app success. You also need to create awareness with your target audience about how your application can help solve their problem. After all, “if you build it, they will come” is no