Moment of Truth Marketing Blog

A Blog to Help You Achieve Better Search Marketing
Keep me updated with the latest from Zero Company.

Zero Company Performance Marketing

November 13, 2018

The success of every business lies in careful planning and a well-thought-out strategy, and the same is true when building a Google Ads (AdWords) campaign. As the owner of a carpet cleaning business, you’ve probably heard of the terms Pay Per Click (PPC) and Google AdWords used interchangeably, and

Zero Company Performance Marketing

October 3, 2018

One of the best tools to create an online advertising campaign is by using “Google AdWords” for restaurants as these campaigns can be customized at every level. If you are a restaurateur, you can target your ads to people who are located in and around your area. This can

Zero Company Performance Marketing

January 4, 2018

Pharma companies are shockingly behind when it comes to search engine marketing. Typically, with any highly regulated industry, it is often slow to adapt new trends or take advantage of new opportunities in search marketing. Or there just isn’t enough legal clarity as the regulators (the FDA in this

Zero Company Performance Marketing

December 28, 2017

Getting a killer app idea and developing an application is just one part of the story for app success. You also need to create awareness with your target audience about how your application can help solve their problem. After all, “if you build it, they will come” is no

Zero Company Performance Marketing

December 15, 2017

It’s always surprising to us how untapped mutual fund marketing remains online. There are a lot of reasons for this. And the stringent regulatory requirements in the financial sector have probably slowed things down a little. The challenges online are never-ending and yet there is constant innovation in the

Zero Company Performance Marketing

September 21, 2016

Each time a pest control prospect searches your business services on Google and types in certain relevant keywords such as “termite fumigation” … that’s where you want to be these days. It’s your moment of truth. Is your business ready? PPC marketing can be very effective for pest control