Since Facebook PPC advertising become available in 2007, we have developed an intuitive 4 step process that all of our clients go through, whether Facebook ads or niche social media sites.

Kickoff Phase
We conduct a detailed 1 on 1 meeting with the objective of learning as much as possible about your company, your current customer segments, and your direct and indirect competition. In this phase, we build a psychographic profile of your customers – what they like, their age, how they shop, etc. This will help us build segments to target on Facebook and lookalike audiences using Facebook Audience insights.

Creatives & Strategy Phase
From our discoveries made in the previous phase, we build detailed audience segments. We strategize and iterate campaign creatives ranging from images, to giphs, illustrations, and video content. These creatives will specifically address the wants, needs of your customers, and will speak strongly to their desires.

Account Build Phase
In this phase, we assemble the work done in the previous phases, and the real work and expertise is leveraged. We lay the groundwork for excellent Facebook Ad campaigns and start building test ads, targeting options, placements, device segments, bid strategies, campaign objectives and more.

Optimization & Management Phase
As data rolls in and we can calculate your ROAS (return on ad spend), we are able to implement strategies to follow your customer segments and minimize your cost per acquisition.

Paid social advertising — especially on Facebook/Instagram, LinkedIn and Twitter — offers a unique opportunity to drive high brand engagement directly where most people hang out online. Facebook is the most advanced platform to leverage psychographic and demographic data points to mold your perfect customer segments. From the industries people work in, their favorite bloggers and celebrities, their zip code, household income, advanced demographics and more, Facebook offers the greatest tool to understand your customer’s complete persona.

Most industries can benefit from social media advertising. It is a common misconception for B2B’s to believe their customers do not exist on social media. Every business has a business development arm, or managers, or employees who are looking for solutions. They may not be at the bottom of the funnel (meaning, ready to purchase a solution on behalf of their company), but while on Facebook they are engaging and reading content that will affect their decision making down the line. Like any form of marketing, it’s all about testing, and great companies know there is much to leverage on a platform with 2 billion users.