Since Facebook PPC advertising become available in 2007, we have developed an intuitive 4 step process that all of our clients go through, whether Facebook ads or niche social media sites.

Kickoff Phase
We conduct a detailed 1 on 1 meeting with the objective of learning as much as possible about your company, your current customer segments, and your direct and indirect competition. In this phase, we build a psychographic profile of your customer’s – what they like, their age, how they shop, etc. This will help us build segments to target on Facebook and lookalike audiences using Facebook Audience insights.

Creatives & Strategy Phase
From our discoveries made in the previous phase, we build detailed audience segments. We strategize and iterate campaign creatives ranging from images, to giphs, illustrations, and video content. These creatives will specifically address the wants, needs of your customers, and will speak strongly to their desires.

Account Build Phase
In this phase, we assemble the work done in the previous phases, and the real work and expertise is leveraged. We lay the groundwork for excellent Facebook Ad campaigns and start building test ads, targeting options, placements, device segments, bid strategies, campaign objectives and more.

Optimization & Management Phase
As data roles in and we can calculate your ROAS (return on ad spend), we are able to implement strategies to follow your customer segments and minimize your cost per acquisition.