Engage the hearts and minds of your customers with memorable social media experiences

Leverage Facebook’s powerful consumer data to find your next ideal customer segments.

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What is Facebook social media marketing (SMM)?

Facebook ads is a social media marketing (SMM) channel focused on engaging with users early in their buyer’s journey. Facebook leverages native advertising on their newsfeed targeted by demographic and psychographic user data to generate demand for brands and drive website purchases and leads.

Why work with Zero Company

Choosing the right digital marketing agency company is the difference between wasting your company’s hard-earned budget and asking yourself if you made a mistake, or seeing an increase in revenue with renewed excitement into what made you start that company or join it in the first place. Zero Company has been doing marketing for clients since before Google existed. From the days of Goto, Netscape, Overture and others, we think we’ve come up with a winning process for most businesses.

Here are a couple key differentiators that distinguish us from our competitors:

Each of our executives are specialists and are paired accordingly from the get-go. They have a minimum of 3 years experience and have access to every department – from growth/data analysis, to web designer/developer teams, the creative department and other specialists within the company. We offer no run-of-the mill reports. Each report is tailor-made (by humans) to your specific KPIs with expert commentary, insights and direction to help you do better business.

Being a performance marketing agency is more than just a catchy phrase. We have a business analyst team with a dedicated Google agency representative that dissects every aspect of your customer acquisition costs, driving costs down every month.

Akin to surgery, a group of 10 in-house digital marketing experts sit in a roundtable fashion and dissect every part of your online acquisition – from your website, to conversion optimization, technical SEO improvements, current costs and KPIs, data analysis and more.

We don’t handcuff or sandbag any business we work with. If your business needs no longer require digital marketing services, you sell your business or change ownership, we help your team to easily transition to whatever solution you deem best.

Pay Per Clicking since 2001. Add a few zeros to your revenue

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CLICKS
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CONVERSIONS
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IMPRESSIONS

Services

Zero Company builds Facebook ad campaigns that amplify your reach and convert fans and prospects into customers.

37

Scale your business with complete Facebook ads management.

100

Leverage Facebook video ads to retarget engaged video watchers.

74

Retarget customers who did not complete their website purchase.

100

A/B test copy and creatives to see what content your audience engages with the most.

16

Leverage Facebook’s Lookalike audiences and more to build new customer segments.

59

Get lead conversions straight into your CRM from Facebook’s newsfeed.

42

Boost your page posts and grow your page likes.

120

Target users based on inactions your website with your custom product catalogue.

Common Questions

What does your social media marketing process look like?

Since Facebook PPC advertising become available in 2007, we have developed an intuitive 4 step process that all of our clients go through, whether Facebook ads or niche social media sites.

Kickoff Phase
We conduct a detailed 1 on 1 meeting with the objective of learning as much as possible about your company, your current customer segments, and your direct and indirect competition. In this phase, we build a psychographic profile of your customers – what they like, their age, how they shop, etc. This will help us build segments to target on Facebook and lookalike audiences using Facebook Audience insights.

Creatives & Strategy Phase
From our discoveries made in the previous phase, we build detailed audience segments. We strategize and iterate campaign creatives ranging from images, to giphs, illustrations, and video content. These creatives will specifically address the wants, needs of your customers, and will speak strongly to their desires.

Account Build Phase
In this phase, we assemble the work done in the previous phases, and the real work and expertise is leveraged. We lay the groundwork for excellent Facebook Ad campaigns and start building test ads, targeting options, placements, device segments, bid strategies, campaign objectives and more.

Optimization & Management Phase
As data rolls in and we can calculate your ROAS (return on ad spend), we are able to implement strategies to follow your customer segments and minimize your cost per acquisition.

Since Facebook PPC advertising become available in 2007, we have developed an intuitive 4 step process that all of our clients go through, whether Facebook ads or niche social media sites.

Kickoff Phase
We conduct a detailed 1 on 1 meeting with the objective of learning as much as possible about your company, your current customer segments, and your direct and indirect competition. In this phase, we build a psychographic profile of your customer’s – what they like, their age, how they shop, etc. This will help us build segments to target on Facebook and lookalike audiences using Facebook Audience insights.

Creatives & Strategy Phase
From our discoveries made in the previous phase, we build detailed audience segments. We strategize and iterate campaign creatives ranging from images, to giphs, illustrations, and video content. These creatives will specifically address the wants, needs of your customers, and will speak strongly to their desires.

Account Build Phase
In this phase, we assemble the work done in the previous phases, and the real work and expertise is leveraged. We lay the groundwork for excellent Facebook Ad campaigns and start building test ads, targeting options, placements, device segments, bid strategies, campaign objectives and more.

Optimization & Management Phase
As data roles in and we can calculate your ROAS (return on ad spend), we are able to implement strategies to follow your customer segments and minimize your cost per acquisition.

Why should I advertise on Facebook?

Paid social advertising — especially on Facebook/Instagram, LinkedIn and Twitter — offers a unique opportunity to drive high brand engagement directly where most people hang out online. Facebook is the most advanced platform to leverage psychographic and demographic data points to mold your perfect customer segments. From the industries people work in, their favorite bloggers and celebrities, their zip code, household income, advanced demographics and more, Facebook offers the greatest tool to understand your customer’s complete persona.

Most industries can benefit from social media advertising. It is a common misconception for B2B’s to believe their customers do not exist on social media. Every business has a business development arm, or managers, or employees who are looking for solutions. They may not be at the bottom of the funnel (meaning, ready to purchase a solution on behalf of their company), but while on Facebook they are engaging and reading content that will affect their decision making down the line. Like any form of marketing, it’s all about testing, and great companies know there is much to leverage on a platform with 2 billion users.

What is the difference between Google Remarketing and Facebook Remarketing?

Google remarketing runs on Google Search, YouTube, and the Google Display Network- a broad network of websites that reach 90% of internet users worldwide. Facebook retargeting on the other hand, runs retargeting on the Facebook newsfeed. Facebook sees up to 2.2 billion active users, making it a formidable retargeting channel for most companies. Learn more about Google’s remarketing capabilities.

Trusted by over 2,500 companies. A few businesses we've helped:

Trusted by over 2,500 companies. A few businesses we've helped:

Our happy clients

  • Google Ads
  • Google Shopping
  • Display Ads
  • Mobile Campaigns
  • Video Ads
  • Google Analytics

Google Ads

Google Shopping

Display Ads

Mobile Campaigns

Video Ads

Google Analytics

One of the twenty-seven recognized Google Premier Partner Agencies in the country.

To earn Premier Partner status, digital advertising agencies must show
exceptional results for their clients over a long period of time. As a Google Premier
Partner, we’ve demonstrated excellency in executing successful campaigns through
video advertising, Google Display Network, mobile advertising and more.
We are pleased to be recognized as a top performing
digital marketing agency.

One of the twenty-seven recognized Google Premier Partner Agencies in the country.

To earn Premier Partner status, digital advertising agencies must show exceptional results for their clients over a long period of time. As a Google Premier Partner, we’ve demonstrated excellency in executing successful campaigns through video advertising, Google Display Network, mobile advertising and more. We are pleased to be recognized as a top performing digital marketing agency.

How we helped launch on Day Zero

3 | The Discovery

San Francisco’s Bay Area Rapid Transit District (BART), the 5th most used rail transit system in the United States, reached out to us to increase the number of opt-in subscribers to their newsletter and drive more traffic to their website.

2 | The Deep Dive

After the kickoff call, we inspected every aspect of their ridership acquisition funnel. The initial audit led us to a multi-channel digital media marketing strategy to leverage a travel sweepstakes giveaway campaign.

1 | The Execution

We built out campaigns across several relevant audiences in Display, Search, Facebook and Gmail along with retargeting to anyone who came to the site from any channel.

0 | The Launch

During the campaign, BARTable saw record traffic at more than 83,000 users and over 111,000 sessions. Site traffic rose 175% over the previous month. BARTable received 50,000 new individuals signed up for their newsletter, and over 9 million ad impressions over a few weeks.

3 | The Discovery

San Francisco’s Bay Area Rapid Transit District (BART), the 5th most used rail transit system in the United States, reached out to us to increase the number of opt-in subscribers to their newsletter and drive more traffic to their website.

2 | The Deep Dive

After the kickoff call, we inspected every aspect of their ridership acquisition funnel. The initial audit led us to a multi-channel digital media marketing strategy to leverage a travel sweepstakes giveaway campaign.

1 | The Execution

We built out campaigns across several relevant audiences in Display, Search, Facebook and Gmail along with retargeting to anyone who came to the site from any channel.

0 | The Launch

During the campaign, BARTable saw record traffic at more than 83,000 users and over 111,000 sessions. Site traffic rose 175% over the previous month. BARTable received 50,000 new individuals signed up for their newsletter, and over 9 million ad impressions over a few weeks.

3 | The Discovery

San Francisco’s Bay Area Rapid Transit District (BART), the 5th most used rail transit system in the United States, reached out to us to increase the number of opt-in subscribers to their newsletter and drive more traffic to their website.

2 | The Deep Dive

After the kickoff call, we inspected every aspect of their ridership acquisition funnel. The initial audit led us to a multi-channel digital media marketing strategy to leverage a travel sweepstakes giveaway campaign.

1 | The Execution

We built out campaigns across several relevant audiences in Display, Search, Facebook and Gmail along with retargeting to anyone who came to the site from any channel.

0 | The Launch

​During the campaign, BARTable saw record traffic at more than 83,000 users and over 111,000 sessions. Site traffic rose 175% over the previous month. BARTable received 50,000 new individuals signed up for their newsletter, and over 9 million ad impressions over a few weeks.

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