In this article, you’ll learn how your asset management firm can deploy PPC advertising for marketing ETF and other investments.
If you’re part of an asset management company that offers Exchange-Traded Funds (ETFs), it’s important to know that the key to ETF advertising is to convince would-be investors of a number of things. The two main ones to assure them of are the safety benefits of an ETF investment and how it’s NOT just an investment fad, unlike, say, Non-fungible tokens (NFTs).
One effective ETF marketing strategy that also applies to other financial investments is to use pay-per-click or PPC advertisements on platforms like Google Ads, Facebook Ads, Reddit Ads, Twitter Ads, and Bing Ads. You pay for these ads based on clicks you get to your landing page, and they’re usually shown in related investment SERPs.
In the past, we’ve covered how PPC campaigns are used in ETF marketing. We’ve even shared tips on how your investment management company can choose the right keywords for your PPC campaign. Let’s now take a close look at how your firm can use PPC marketing services for your ETF and other investment commodities.
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Ensure That Your PPC Advertising Covers The Benefits of ETFs
First of all, it’s essential for your asset management company to create informative PPC ads to convince investment novices or even experienced ones how, for example, they can diversify their portfolio with an ETF. Emphasize in your ETF advertising collateral how an ETF contains bonds, stocks, and mutual funds and are more liquid than standalone mutual funds.
Promote your ETF with a pay per click campaign by conveying your ETF’s benefits in your PPC ads.
First of all, it’s essential for your asset management company to create informative PPC ads to convince investment novices or even experienced ones how, for example, they can diversify their portfolio with an ETF. Emphasize in your ETF advertising collateral how an ETF contains bonds, stocks, and mutual funds and are more liquid than standalone mutual funds.
Convey Your ETF’s Strengths Through ETF Digital Marketing
Your asset management company can market your ETF to prospective investors by bidding on specific PPC keywords that reflect the worries and concerns of investors. Remember that with PPC ads, you get what you pay for. You only pay the PPC platform based on the number of clicks they deliver to your landing page or website.
For example, if your target market wants to diversify their portfolio but are hesitating because every new investment type requires a measure of commitment, tell them in your PPC ads that they can cut to the chase and invest in an “investment bundle pack” like an ETF.
More importantly, you should have your ETF advertising materials convey that sentiment in those words or using snappy taglines like “ETF means instant portfolio diversification in 1 investment”. This method of marketing also applies to other financial investments like stocks.
Include Fund Comparison in Your ETF Advertising Campaign
You can make individual PPC ads about how a certain type of investment comes with “tax benefits” or “lower costs” as well as “risk management” that other investment types lack. This way, you can motivate interested investors who see your ad by doing research on investment-related terms to click on it.
You can attract investors to try out or read more about your ETF by having your PPC advertisement promote short-term bond ETFs as a method of low-risk investment. Highlight how they don’t have to wait for a long time for it to bear fruit, which is often the case when it comes to certificates of deposit (CDs), time deposits, and high-yield savings accounts.
Your PPC ad can also divulge straight facts, such as a comparison between mutual funds and ETFs. For example, you may point out in your ad that mutual funds are bought and sold based on a dollar price, while ETFs are bought and sold based on market price, so you can only trade full shares in exchange for its diversification and risk management features.
For ETF investors who are worried about being limited to large-cap stocks for some foreign stocks or sectors, you can promote traditional standalone stock investments for them. Those provide more exposure to mid-cap and small-cap companies.
Your PPC campaign can deliver facts by providing a comparison of different investment vehicles.
Use PPC to Deal with the ETF Market and Your Competition
As mentioned earlier, one of the chief advantages of ETFs is diversification. If you’d like to promote only your ETF, emphasize in your PPC campaign how ETFs—unlike stocks—contain other types of investments such as bonds and commodities along with stocks. Make it clear that your ETF lets investors diversify their investments, just like mutual funds, but it’s traded in an exchange like stocks.
Your pay per click advertising tactic can be to appeal to cost-minded investors by emphasizing how ETF investments are much more cost-effective and liquid compared to mutual funds. Many investors indeed got the memo, resulting in them dumping mutual funds for ETFs, but some are still unaware of this.
Your asset management company should also be more specific on how it provides the best ETF investment opportunities compared to its competition, or else it might as well just be advertising for its competition with its generalized ETF statements. You can highlight your high percentage of returns, many years of operation, and so on.
You may even market your company as, for example, one that cares for the success of each investor through thick and thin, or family-oriented, or any other branding you’d like. As long as it’s positive and you convey it properly in your PPC ad campaign, it can give your firm a leg up because it builds your firm’s identity and helps in gaining investors’ trust.
Meet a Trusted PPC Management Agency For Your Investment Management Firm
If you apply the tactics that we’ve listed above, you’ll have a greater chance of producing PPC ads that can effectively drive more investors to your asset management company’s website. The more traffic that you get, the more users you can convert into your investors, and the greater your AUM can go!
If your asset management company is considering getting PPC management assistance from PPC advertising companies, just reach out to the ETF advertising experts at Zero Company. Our digital marketing agency has more than 20 years of track record in providing first-rate PPC advertising services and other digital marketing services to businesses of all sizes, including asset management firms.
Book a free call with our PPC specialist team to learn how our PPC management services can promote your ETFs, mutual funds, stocks, and other financial investments!
