In this article, you’ll discover a number of effective campaign strategies for YouTube ads in SaaS marketing.

As a SaaS company, you have to use every advantage you can get to stay afloat in the highly competitive software and tech industry.

SEO isn’t the only effective marketing strategy for promoting your software on the web. You can use PPC ads and even paid social media to scale your SaaS company.

YouTube advertising  is as good a place as any to make your mark. After all, who doesn’t want to advertise to the 2 billion monthly logged-in users on YouTube?

In this article, we’ll cover a number of effective campaign strategies you can use to maximize your YouTube video ad campaign for SaaS marketing, to ultimately increase your website traffic and boost your software sales.

Table of Contents

What Makes YouTube Ads Perfect For SaaS Marketing

When it comes to YouTube advertisements, it’s crucial to make your unique stories understood and unforgettable. Videos tend to be more memorable to people than just text on banner ads. Since the popular idiom goes, “a picture is worth a thousand words”—a video must be worth a million words!

In fact, paid YouTube mobile ads are 84 percent more likely to grab viewers’ attention than TV ads in the 2020s. They’re considered the TV commercials of the new millennium.

hand holding mobile phone with youtube app

YouTube ads are the new TV commercials for the Millennial (Gen Y) and Zoomer (Gen Z) generations since most of them spend their time online.

Make sure to remind your target users about the strong points of your software product through the videos on your YouTube channel. using an online storage, calendar app, or whatever your software is by, say, showcasing the tediousness of installing overpriced apps by CD or DVD or as part of prepackaged extras.

The best place to advertise online-based SaaS to your target users is through Google Display Network Ads on YouTube, which ranks second to Google when it comes to amount of website traffic. If you need help from an experienced YouTube ads company, Zero Company knows a thing or two about YouTube advertising. As a seasoned YouTube marketing agency, we’ll be happy to guide you in making sure that your YouTube ads are targeted to your preferred users so that your brand can get a bigger share of the particular niche you’re in.

Find a Hook That Fits with Your Offerings

Another effective strategy when it comes to SaaS marketing is presenting the benefits of your software or app in a dynamic video commercial form rather than in a list form.

Don’t have a video personality drone on about what your SaaS app offers. Show, don’t tell! Make a live demo out of it.

You need to find and use a hook that works. A hook is something that grabs the attention of your prospective users in the first few seconds of your video ad. It is what gives your video ad impact so that you won’t waste thousands of dollars on a bland ad.

To be more specific, you need:

  • An ad that asks a question.
  • An ad with a lightning-fast story.
  • An ad featuring a fascinating statistic.
  • An ad that acknowledges a core point.
  • An ad that states a problem then says your SaaS has the solution.

If your SaaS is a budgeting tool, then talk about how hard it is to know exactly where each dollar of your paycheck is going without opening up Notepad and making notations that you might not understand after a week.

Test Different Campaign Types to See What Works

photo showing two people editing video

A YouTube ad campaign is supposed to be an experiment to find which ones can help you best reach your campaign goals. Trial and error can help you optimize your budget for whatever campaign type you have down the line. One of the things you should test out is video length.

Use the different YouTube ad types at  your disposal—in-feed video ad, skippable in-stream ad (mid-roll, bumper, or otherwise), or non-skippable in-stream ad. Each has its own lengths and benefits.

Keep in mind that there are times when 15-second ads get higher view completion rates if they’re skippable as opposed to 20-second non-skippable ads that people would rather close tabs for.  The difference of 5 seconds and the option to skip can be the difference between a viewed or unviewed SaaS ad.

Pay attention to your bumper ads, too, because they might prove too short to get your point about how much more useful your app is compared to your competitors.

It’s important to build your brand awareness. You can use the bumper ads for retargeting later on. Test which ad length and type works for your company or even on a per-ad basis. Some ad formats track better compared to others—it’s up to you to figure out which ones those are by testing.

Feature a Video of Your SaaS Product's Interface

When it comes to using YouTube advertisements to increase awareness of your SaaS product, it’s best that you remember what users need to see before making their buying decision. In terms of software, it’s usually the user interface.

From our years of experience as a YouTube video marketing agency, we learned that the user interface is a big part of the buying process of SaaS products. It can directly impact whether your target users sign up for your service, and whether they’re converted from a lead to a subscriber.

Thus, you need to showcase on your ad how, for example, it’s easier to use the menus and functions in your product compared to apps offering a similar service or feature.

Sell your SaaS to your target clients by showcasing its amazing and user-friendly interface.

Also show the different key features of your software at work, such as the use of A.I. or integration of web search to assist in finding the right word for users’ email or documentation (like in the case of Grammarly). Even if your ad somewhat turns into an explainer video, as long as it helps sell your SaaS, it should be fine.

 At the end of the day, remember that every audience and brand is different. Test things out and see what works and what doesn’t for your specific company, product, and audience.

What about Advertising Costs and Audio Ads?

Advertising costs in YouTube are view-dependent. Every view will cost you between $0.10 and $0.30, depending on your specific SaaS industry or target keywords. Make every cent count on your set daily budget because SaaS is one of the more competitive markets out there.

An important thing to know is that audio ads are on the rise. You can now post on the most popular (relevant) YouTube podcasts on, say, inbound marketing, cloud storage, or tech and troubleshooting talk and pay for audio-based ads there. These radio-like commercials are particularly dependable for startup SaaS companies struggling to make story-based commercials and would rather paint the picture of how incredible their app is by listing down their.

Here’s our final advice: make the most out of your budget by targeting prospective users based on their Google search interests. Feel free to fiddle with the settings of your YouTube ad campaign to target only a certain segment or demographic of users based on their age, geographic location, and video interests. Take note of the results and use those to guide your future campaigns.

Does Your SaaS Company Need a Trusted YouTube Advertising Company?

Long story short, yes. If your marketing team is interested in YouTube advertising services, you can hire a YouTube video marketing company like Zero Company. Our YouTube marketing company can provide you with professional YouTube ads services to promote your SaaS company to as many as millions of potential users.

Our YouTube ads agency can discuss with you how to use YouTube advertising to grow your user base. Consult us today for free!