Moment of Truth Marketing Blog

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Zero Company Performance Marketing

January 21, 2013

Where is your advertising dollar being spent? According to a report by ZenithOptimedia, digital media will grow by 18.1% in 2013. That rate of growth is triple the second-fastest-growing source. Last year digital advertising grew 14.4%, according to Magna, which outpaced previous forcasts for the year. Total internet spending is

Zero Company Performance Marketing

October 31, 2012

What are Sitelinks and why are they important? Sitelinks appear in select PPC ads (usually top ranking ads) as additional links in your ad copy. These ad extensions are an excellent way to improve CTRs (Click Through Rates) in your ad copy and squeeze more traffic from existing keywords. Many