In this post, you’ll learn the foundations of how to promote your business locally using local SEO for chiropractors and see more patients in your chiropractic clinic.
Whether it’s for neck pain, back pain, headaches, or others, chiropractors often come to the minds of people seeking relief from their pain or discomfort. As a result, the American Chiropractic Association (ACA) reported that as of 2020, there were already around 80,000 chiropractors in the U.S. (with about 2,500 new practitioners added each year), and the market is poised to be worth $28.71 billion dollars by 2030. If you’re a chiropractor hoping to treat more of the 35 million annual patients in the country and are looking for ideas on how to promote your business locally, you need to learn SEO for chiropractors.
Local SEO (which stands for search engine optimization) will help people with aches and pains quickly find your chiropractic practice online. After all, at least 3 in every 4 people look for establishments like chiropractic clinics in their area through search engines.
In this post, we’ll teach you how to do local SEO for chiropractors.
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Benefits of Doing Local SEO For Chiropractors
When done right, local SEO will enhance your local chiropractic business’s visibility in search results, build awareness of your practice, increase traffic to your site, and even help you cultivate a trustworthy reputation in your local community.
Local SEO for chiropractors makes your website easier to find by people who are looking for chiropractic care in your area. At least 3 in every 4 local mobile searches result in an offline conversion, so by doing local SEO, your private practice can be promoted to more people on the web.
Besides greater online presence, being seen in the top local search results also helps chiropractors gain the respect of local citizens. Whenever people read your chiropractic clinic in the search results, they’ll become more familiar with your practice and, thus, have a higher chance of visiting you for an adjustment.
Local SEO helps chiropractors be easily found and trusted by more of their target audience.
Now, let’s take a look at the foundations of how to promote your business locally.
A Core Element of Local SEO For Chiropractors
Often, patients only seek chiropractic care when they’re already experiencing significant back pain, neck discomfort, or other musculoskeletal issues. To get immediate relief and for the sake of convenience, they generally prefer to visit a chiropractor near their home. Similarly, patients who are undergoing ongoing treatments like spinal adjustments or postural therapy prefer chiropractors near them, as frequent visits are typically necessary for effective care.
With those in mind, local SEO for chiropractors can be very beneficial to chiropractic businesses. A website that’s optimized for local keywords has a higher chance of being shown to people who are actively searching for chiropractic care near them.
If there’s only one thing you can do for local SEO, it’s this: claim and optimize your Google Business Profile (GBP). Previously called Google My Business, the GBP is a key component of local SEO and as such, it needs to have your complete and correct clinic name, address, and phone number (or simply NAP).
Optimizing your GBP also entails uploading sharp images of your clinic on your profile. We suggest featuring your treatment rooms, modern chiropractic equipment, and even professional headshots of your chiropractors and staff.
Last but not least, it’s best if you actively read and reply to reviews posted on your GBP, which can significantly improve your profile’s visibility.
Effective local SEO for chiropractors entails that you own and optimize your practice’s Google Business Profile.
The Value of Getting Citations
Just like offline, it pays to be popular online—and one of the ways in which your popularity on the web can do wonders for your chiropractic business (at least, in terms of local SEO) is through citations.
Citations are those mentions of your chiropractic practice on the web, particularly your name, address, and phone number. Citations help search engines confirm that you’re a legit and trustworthy entity, so try to get mentioned on as many different sites online as possible.
For local SEO purposes, it’s best to get citations in local business directories such as Yellow Pages, Foursquare, Yelp, Hotfrog, and more. In addition to those, we also strongly advise getting your practice
included on directory sites that are specific to chiropractic care and—more broadly—health and wellness.
In the process of gathering citations, make sure that the details of your NAP (Name, Address and Phone Number) in your Google Business Profile are exactly the same as your details in citations. Doing so prevents issues and helps search engines verify that the citations are pointing to a single chiropractor or chiropractic clinic. Note that even a seemingly minor change such as spelling out “St” as “Street” can impact your local rank. Consistency is key.
Here are some health and wellness directories you should try to be on:
- vitals.com
- wellness.com
- healthsoul.com
- zocdoc.com
- doctor.com
Meanwhile, examples of chiropractic care directories are:
- chiropractortoday.com
- uschirodirectory.com
- chirodirectory.com
The Key Role of Keyword Research
Keyword research is vital for the success of efforts in doing local SEO for chiropractors. Why? Because the only way people can quickly find your clinic on the web is usually either if they type your name (or your clinic name) or through keywords.
Thus, you need to do keyword research to find out what exact keywords your potential patients are typing on search engines like Google. For local SEO, it’s best to target local keywords. This typically means phrases that include your services and your area. For instance, if your chiropractic clinic is in Bakersfield, aim to target keywords such as “licensed chiropractor in bakersfield,” “bakersfield safe spine adjustment,” “how to stop neck pain bakersfield,” and the likes.
If you’re clueless on what phrases to target, Google Keyword Planner provides useful information on search volumes, competition, and associated keywords. Two other popular tools are Semrush and Ahrefs, which offer more detailed information with regards to keyword trends and competitive analysis. For guidance on keyword research, it’s best to enlist the help of an experienced local SEO specialist like Zero Company.
How to Promote Your Business Locally Using On-Page Optimization
When it comes to SEO, there’s on-page optimization and off-page optimization.
On-page optimization involves optimization of your site content, meta tags, and images with your target keywords in mind.
For your content, you can focus on publishing information about spinal health, chiropractic care, natural pain relief options, and other related topics. We also recommend writing pages that explain different chiropractic services (ideally matching those that you offer), like spinal adjustments, corrective exercises, or massage therapy.
We also highly recommend regularly posting blog articles that discuss common musculoskeletal issues, offer tips on maintaining spinal health, and so on. Another idea is to have a frequently asked questions (FAQ) page that talks about popular chiropractor procedures and addresses top questions about your clinic.
To get the best results from your campaigns around local SEO for chiropractors, make sure to use header tags (e.g., H1, H2, and H3) for your website content. Header tags assist search engines like Google and Bing in making sense of your website, while improving site readability for your target audience.
Text content is not all that needs to be optimized—images should be, too. Image optimization helps improve your website’s visibility. To optimize your images, use descriptive and relevant filenames, and write alt tags that have your target keywords.
Meta tags help search engines decipher the context of your pages. Your title tags (the title of each of your pages) must have your targeted keyword, preferably at the beginning. Make it short: ideally only 60 characters max.
Each of your pages should have a meta description. Although it’s not directly a factor for search result ranking, the meta description impacts user engagement. We recommend—just like the tags—including your target keyword and writing it in 155 to 160 characters max.
How to Promote Your Business Locally Through Off-Page Optimization
On the other hand, off-page optimization entails getting high-quality backlinks, which are links from other sites that point to your site.
Content marketing is the most popular way to get backlinks. Note that not all backlinks are created equal: The greater the authority and credibility of the website pointing to yours, the more likely search engines will reward your site.
Some content ideas that we think can help in local SEO for chiropractors are comprehensive guides or ebooks on spinal health, research-based blog posts about chiropractic care advancements, and infographics about chiropractic therapies.
When you post valuable content, your chiropractic practice can establish your credibility as a service provider, and that comes with the bonus of encouraging other websites to link back to yours—which then improves your local search engine rank. Acquiring backlinks can be a complex task, so if you need assistance, it’s wise to engage a local SEO expert like Zero Company, who can develop strategies that are tailored to the chiropractic industry and align with your objectives.
Last but not least, consider using social media marketing for off-page SEO. When you regularly share useful and share-worthy content on Facebook, Instagram, LinkedIn, Twitter, and other social networking sites, you can get more website visits and improve your site’s visibility. Also, don’t ignore people online! Instead, actively respond to questions and comments on your social pages. Doing so enables you to sustain your target audience’s attention and forges relationships while enhancing your reputation as a competent and caring chiropractor.
Bonus Tips When Performing Local SEO For Chiropractors
When you implement the key strategies we discussed above on how to promote your business locally, you’re setting your chiropractic practice on a path to maximizing local SEO.
SEO in general is not a one-time thing: it requires continually monitoring your site’s SEO ranking and adjusting various elements (your keywords, for instance) so your clinic can keep getting seen and known by more people online, and visited by more patients onsite!
If you’re looking for the best local SEO agency to help you out with your SEO campaign, meet Zero Company, a veteran digital marketing agency in Orange County that has over 20 years of experience under its belt. We’ve helped plenty of health providers boost their digital presence and create lasting patient relationships.
If you need expert local SEO services, consider partnering with a seasoned SEO marketing agency. With over 20 years of experience in delivering the best local SEO services, Zero Company has helped many chiropractic practices across the United States enhance their online presence.
Schedule a free consultation with our team of experts on local SEO for chiropractors to discover our time-tested tactics on how to promote your business locally!
