In this article, you’ll discover how using professional SEO services can dramatically boost your company’s pet marketing outcomes.
The pet industry is definitely booming, with pet owners in the United States alone spending a staggering $136.8 billion on pets in 2022. This trend is expected to continue, as pet expenditures have been increasing steadily over the past few years, with $90.5 billion spent in 2018, $97.1 billion in 2019, $108.9 billion in 2020, and $123.6 billion in 2021. However, with this growth comes greater competition and challenges for local pet stores. To stay ahead, pet-related businesses must navigate changing consumer preferences, regulatory restrictions, and other obstacles in order to secure a larger share of the pet market. Adding professional SEO services in your pet marketing campaigns can be very helpful in achieving those.
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The Biggest Hurdles in the Pet Marketing World
If your business revolves around pet adoptions, products, or services, you know that there are a number of challenges that you’re facing daily.
First and foremost is increased competition. Possibly the greatest obstacle for any pet company is the highly competitive marketplace. With approximately 66 percent of U.S. households (equivalent to about 86.9 million households) owning a pet, it’s no wonder that the pet industry is fiercely competitive.
The evolving preferences and buying habits of pet buyers pose a constant challenge for pet stores. Keeping up with the latest trends is not enough; you need to adjust your marketing strategies to remain top of mind or achieve that status.
Various policies and regulations add another level of complexity to the marketing and operations of pet stores. You need to be constantly updated on the latest regulations for pet adoption, products, secure state-level licensing requirements in some cases, and so on. Failure to understand and comply with regulations may lead to fines, legal problems, and other grave repercussions for your pet store.
Online Pet Marketing Strategies
In addition to all of those things, you need to be able to successfully promote your pet store in order to not only keep your business running but to also increase your share of the growing pet market.
Luckily, there are several digital marketing strategies that you can use in pet marketing with the goal of increasing your revenues. Organic SEO strategies (such as through content creation, like blogs) can work well in improving your site’s rank in organic search results.
A newer type of organic SEO services you can leverage is social media marketing. Using your own company page on various social media platforms, you may promote your pet business using paid ads or by getting organic traffic (unpaid) or. Your pet company can maximize the wide reach of platforms or apps like Facebook, Twitter, Instagram, and TikTok, for instance, to showcase your pet products and services to the world at large. Let’s not forget social media’s powerful remarketing capabilities that allow you to follow your customers based on the interests they showed and actions they took on your website.
However, organic search engine optimization as well as social media advertising may not be enough to differentiate your pet store in this highly competitive pet market. To gain a significant advantage, you may need to invest in professional SEO services.
SEO is a very effective complement to other digital marketing tactics like content marketing, social media marketing, digital ads, and so on.
Benefits of Using Professional SEO Services in Pet Marketing
While your in-house digital marketing team may possess knowledge of SEO, opting for professional SEO services can have several benefits to your pet marketing campaigns. Here are some of the key advantages of investing in professional SEO services:
- Expertise and Experience: SEO tactics constantly evolve along with updates from Google and other search engines. Staying up-to-date with the latest trends in effective SEO can be time-consuming and grueling for many pet stores. Fortunately, professional SEO service providers like Zero Company have dedicated SEO specialists who have spent years gaining knowledge in this niche. They can use their experience working with different pet companies to plan and implement an SEO campaign strategy that’s designed specifically for your pet store.
- Better Resource Allocation: Although you may have a marketing team that knows how to do SEO, outsourcing this task to an experienced SEO company like Zero Company will enable your in-house marketing staff to dedicate more of their time and energy to other critical tasks, leaving the time-consuming task of SEO to experts in this field.
- Increased ROI: Lastly, in addition to the benefits mentioned earlier, professional SEO services can improve your pet company’s visibility and attract more potential customers, which can result in a much higher return on your marketing investment.
Elements of Professional SEO Services For Pet Advertising
Expert SEO services involve various digital marketing tactics that aim to optimize your website and increase its ranking in search engine results pages (SERPs). Some of these tactics are keyword research, content marketing, on-page optimization, and off-page optimization.
Keyword research involves identifying relevant keywords and phrases that potential customers may use to search for your products or services. For example, if you are a puppy store that sells puppies for adoption, some keywords you may target might be “puppy adoption near me”, “puppies for sale”, and so on.
Content marketing involves creating informative and engaging content that is optimized for search engines and tailored to your target audience. This is usually accomplished by regularly posting blog articles that add value to your target audience. Some content marketing ideas for your blog are “How to Choose The Best Pet Food For Your Dog”, “The Best Types of Accessories For Your Pet”, and so on. Keep in mind that the goal of content marketing is not necessarily to make a sale (unlike in direct response marketing). Rather, content marketing is designed to build your authority and credibility as well as nurture your existing customers, with the strategic goal of making them trust your pet store.
Meanwhile, on-page optimization focuses on optimizing the content and elements of your web pages to rank higher in search engine results. On page SEO services include optimizing things like title tags, meta descriptions, structured markup, internal linking, and so on.
Finally, off-page optimization involves link building, particularly getting high-quality backlinks to your website to enhance its authority and credibility. For your pet company, some websites you may want to be linked to are trusted pet authorities like popular pet trainers, websites that offer pet education, pet magazines, and so on.
SEO involves a lot of elements (even things like user experience have some bearing), and for many companies, it can be quite challenging to know all of those really well. The good news is that you can hire a pet marketing agency like Zero Company to help your in-house marketing team take advantage of SEO in turning more potential customers into customers.
Professional pet marketing services that include SEO can be very helpful to your in-house marketing team.
Final Words on Why Your Pet Company Needs SEO Marketing Experts
Availing expert pet marketing services can significantly improve your pet company’s online presence, customer base, and brand image so that you can take a larger share of the $136.8 billion pet market.
Zero Company Performance Marketing’s SEO marketing experts could be the perfect partner for your pet store. We are a trusted SEO company with more than 21 years of experience in providing a variety of digital marketing services, including SEO and social media advertising.
Schedule a free consultation with our professional SEO services team to know more about how we can work together in boosting your pet marketing results in the long term!
