This article teaches how you can boost your pet marketing with pay per click advertising.
Pay per click advertising is one of the best pet marketing strategies that pet companies can use to get a bigger slice of the enormous pet care market. After all, with 136.8 billion dollars spent on pets in the United States alone in 2022, there’s no doubt that there’s tons of money to be made in the pet industry.
The increasing public demand for pet products (e.g., pet food) or services is also evident in the trend in pet expenditures: $90.5 billion in 2018, $97.1 billion in 2019, $108.9 billion in 2020, and $123.6 billion in 2021.
If you’re hoping to make big bucks in this market, you’ve got your work cut out for you. Besides greater competition for customers, your business needs to deal with changing consumer preferences and demands, regulatory restrictions, and other challenges.
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Benefits of Pay Per Click Advertising in Pet Marketing
PPC management services has become one of the most popular digital marketing strategies for pet marketing because it has many benefits for pet companies. One of its most significant benefits is its ability to grow your pet-related business by effectively targeting specific audiences. You don’t want to spend a lot on ads that will be seen by people who don’t care for pet products or services.
Your pet company can choose the keywords and phrases that you want to target so that your ads are shown to pet parents who are actively searching for the products or services that you offer. This means that you can increase your revenues while minimizing your ad expenses.
This is because you’ll be paying only for ads that are clicked by people who are interested in what your pet business offers. For example, if you run a pet grooming salon in Southern California, you can target long-tail keywords like “home service chihuahua haircut socal”, “bathe my dog in southern california”, and so on.
As an added benefit, PPC advertising services provide measurable and timely results. You can track the number of clicks, impressions, and conversions that your ads get (if you have any trouble finding all of that information or need some assistance in making sense of your PPC dashboard, you can contact a PPC management agency that offers pet marketing services, like Zero). All of those allow you to see the direct impact of your advertising efforts, which you can use to optimize your campaigns and further boost your ROAS.
PPC Advertising For Pet Marketing - Tip #1: Know Your Industry and Audience
Before creating a PPC campaign for your pet company, you need to have a deep understanding of the pet industry and your target audience. As we discussed earlier, the pet industry is a rapidly growing market, with pet owners spending over $100 billion on their pets every year. This presents a significant opportunity for your pet company to reach a large market of pet lovers.
To effectively target your ICP, you need to understand their needs, wants, and preferences. You can rely on your current data or tap a professional pay per click advertising firm that can help you conduct research on your ICP.
For example, if your target audience includes pet parents who are interested in natural and organic pet products like pet food, you need to focus on keywords and phrases that are related to natural and organic pet products. This will help you reach the right type of pet owners and increase your conversion rate.
PPC Advertising For Pet Marketing - Tip #2: Choose The Right Keywords
This second step is crucial to the success of your pet company’s digital marketing strategy. Start by conducting keyword research to identify the most relevant and profitable keywords for your pet website. You can use tools like Google Keyword Planner and SEMrush to find keywords that are relevant to your business, have high search volume, and have low competition. If you need help in conducting keyword research, you can avail of PPC advertising services like this from a trusted pet marketing agency like Zero Company.
Once you have identified your keywords, you need to create ad groups that are focused on specific product categories or services. By doing this, you can create more targeted and relevant ad copy, which can boost your conversion rate.
PPC Advertising For Pet Marketing - Tip #3: Create Compelling Ad Copy
You may have the industry knowledge and the best keywords, but without great ad copy, your PPC ads are no good.
Effective pet marketing services include creation of ad copy that’s engaging, informative, and relevant to pet owners. Use your target keywords in your ads to ensure that they are relevant to pet parents’ search queries.
To make your ads stand out, highlight the unique features and benefits of your pet-related products or services. PPC specialists recommend using strong calls to action (CTAs) that encourage pet owners to click on your ads and take action immediately. A well-crafted ad copy can significantly improve the click-through rate (CTR) of your ads, improving the chances of conversion.
Final Tips in Doing Pet Marketing Through Pay Per Click Advertising
PPC advertising is an effective digital marketing tool for pet companies that want to grow their market share and increase revenues. If you want to increase awareness and brand loyalty for your pet brand using PPC advertising (or other digital marketing services), hiring an experienced PPC management agency is your best course of action.
Zero Company is an experienced pay per click marketing agency that can set up targeted PPC campaigns for your pet business. We offer PPC management services to regularly track, measure, and report your advertising results as well as provide ongoing support and campaign optimization. We’ve been providing professional digital marketing services, including PPC advertising services, to a long list of businesses (including pet companies) for over 20 years.