How a nationally-recognized ecommerce business grew orders six-fold
Ecommerce PPC Case Study
Business Name
Campaign Reach: National
Industry: Ecommerce
Services Rendered:
- Search, Display
- Remarketing
- Conversion Rate Optimization
Zero Company provided services and created a PPC campaign for an investment product company.
The overview
The objective
The strategy
Zero Company determined proper lifetime value of customers, optimized the sales funnel, implemented in-depth tracking down to the keyword level, fine-tuned the daypart bidding, thoroughly mapped peak seasons, added new remarketing tactics and considerably improved CTRs with on-going ad split testing.
The results
In the first year, when Zero Company took over, the Conversion Rate was 0.8%. Through optimizing the sales pipeline, Zero Company increased conversion rate month after month, reaching a 403% improvement by year four.
Orders saw even stronger improvement. From year one, orders per month increased by 667% through our optimization. Not only did their conversion rate improve, but the order volume and cost per acquisition decreased significantly.
403%
Increase in conversion
667%
Increase in orders per month
“Drove desired results through a well designed funnel and well-engineered digital marketing solutions.”
Overview
A large national ecommerce client (name withheld to protect data) had been internally managing its search marketing. Five years ago, Zero Company was brought in to improve conversions and drive more sales.
Objective
Strategy
Results
Business Name
Campaign Reach: National
Industry: Ecommerce
Services Rendered:
- Search, Display
- Remarketing
- Conversion Rate Optimization
