Our Mission

We believe in winning the moment of truth in online advertising.

It can be an art that provokes and drives an action. The lives we change in this moment of truth are, of course, your clients and your customers, their communities and all of us as we participate in this journey together.

We want to guide you along the way, and continually win those online moments of truth for you.

Why "Zero?"

In Gandhi’s autobiography many years ago, a phrase Gandhi used to describe himself was humility. To reach the farthest limit of humility, he said, “I must reduce myself to zero.” To get to the real truth of life, you must reduce yourself to zero.

A few years later, Google described  the “Zero Moment of Truth.” It used to be that the first moment of truth in advertising typically took place in brick and mortar locations. With the internet, that decision largely moved back to a Zero Moment, where it took place online well before the visit to the store.

We combine that humility and love into what we do as marketers.

We have a phrase we like to call  B.L.I.S.S. — Build Love Into Scalable Systems.

You’ll see it in our transparency and work ethic, and how we strive to do the right thing.

We ask ourselves, “How can I BLISS this?” It’s a concept that’s important to us, and we hope that by building that into our marketing and what we do  and the work that we do, that it will help our clients and theirs succeed.


Pay Per Click – The new way to search

Pay Per Click – The new way to search

GoTo.com launches the first PPC auction, upsetting search engine purists because it introduced pay per click ads in the search results. Six weeks later, Zero Company founder Stephen Sakach, begins his first PPC campaigns on this new platform seeing this as the future of search.

We’re gonna party like it’s 1999

We’re gonna party like it’s 1999

Working at nights, learning html and the nuances of PPC, MyConsumerGuide.com is launched to promote products on a performance marketing basis.

You’re hired!

You’re hired!

First employees hired to help manage PPC bids, build campaigns and create content. GoTo.com renames itself as Overture and its customer service becomes worse.

A logo For Zero Company, a Marketing Agency


In January, Zero Company Performance Marketing officially incorporates. Logo designed by David Sakach. Zero Company now works in multiple PPC platforms, including launching in Google’s new PPC platform on Aug. 18.


Enter The Acribiter

Josh Prizer invents bidding algorithm to determine the most profitable position on the search engines for a given keyword and product. This is turned into our first in-house software dubbed “The Acribiter.”


Moving Day

Zero Company moves to a new office in San Juan Capistrano.


How can we help you?

As search becomes more complicated and customer service more difficult, Zero Company takes on its first clients to manage their PPC campaigns. Zero Company also tests AskJeeves on Nov. 22.

Giving back

Giving back

Zero Company funds the construction of an orphanage in India.



Microsoft drops Overture from its search results and launches its PPC product. Zero Company launches campaigns with FindWhat platform on Jan. 1 and directly with MSN platform on Feb. 8.

Giving back again

Giving back again

Zero Company funds construction of an orphanage in Myanmar.



ZeroCompany.com agency site is launched. First campaigns launch on LookSmart Sept. 10.

Giving back more

Giving back more

Zero Company funds construction of an orphanage in Uganda.


Find Me

Zero Company expands services. First clients accepted for SEO Management.



Zero Company begins taking on clients in the mutual funds and consumer packaged goods categories.


On Display

Zero Company expands heavily into display advertising. MSN rebrands as Bing and absorbs Yahoo advertisers under its umbrella. Zero Company helps manage the transition for clients and navigate customer service issues.



Zero Company adds second location in Portland, Oregon.

Moving Day (again)

Moving Day (again)

Zero Company moves to its current location at the Dana Point Harbor.



Zero Company begins working with government agencies to provide complete digital marketing services.

The next big thing

The next big thing

Zero Company opens up Programmatic Desk to add to its service line.