We believe in winning the moment of truth in online advertising.
It can be an art that provokes and drives an action. The lives we change in this moment of truth are, of course, your clients and your customers, their communities and all of us as we participate in this journey together.
We want to guide you along the way, and continually win those online moments of truth for you.
In Gandhi’s autobiography many years ago, a phrase Gandhi used to describe himself was humility. To reach the farthest limit of humility, he said, “I must reduce myself to zero.” To get to the real truth of life, you must reduce yourself to zero.
A few years later, Google described the “Zero Moment of Truth.” It used to be that the first moment of truth in advertising typically took place in brick and mortar locations. With the internet, that decision largely moved back to a Zero Moment, where it took place online well before the visit to the store.
We combine that humility and love into what we do as marketers.
We have a phrase we like to call B.L.I.S.S. — Build Love Into Scalable Systems.
You’ll see it in our transparency and work ethic, and how we strive to do the right thing.
We ask ourselves, “How can I BLISS this?” It’s a concept that’s important to us, and we hope that by building that into our marketing and what we do and the work that we do, that it will help our clients and theirs succeed.