We believe the moment of truth in online advertising is a dramatic thing. It’s win or lose. Do or die. It’s not a dry digital media event to us. It’s full of drama and heroes.
It can be an art with nuance and subtlety while at the same time provoke emotion, drive action and have the power to change lives. The lives we change in this moment of truth are, of course, your clients and your customers, their communities and all of us as we participate in this journey together.
You’re the hero of this journey. We want to be the skillful, knowledgeable, loving and humble companion that guides you along the way…and continually goes about the business of winning those online moments of truth for you again and again and again.
When reading Gandhi’s autobiography many years ago, our CEO was struck by a phrase Gandhi used to describe his humility. To reach the farthest limit of humility, he said, “I must reduce myself to zero. So long as man does not of his own free will put himself last among his fellow creatures, there is no salvation for him.” The radical humility resonated. To get to the real truth of life, you must reduce yourself to zero.
A few years later, it just so happened that the very core of our work as digital marketers was described by Google as winning the “Zero Moment of Truth.” It used to be that the first moment of truth in advertising typically took place in brick and mortar locations (think about looking at the shelf in a store and the buying decision that was about to take place — that was the first moment of truth). With the internet, that decision largely moved back to a Zero Moment, where it took place online well before the visit to the store. This is what we specialize in.
Our vision is to combine that compassion, humility and love for each other and the world around us into what we do as digital marketers — where we work every minute, hour, day and week to win those zero moments of truth. That’s Zero Company.
To help guide us along the way, we have a very purposeful intention that we try to infuse into our work and culture. At Zero Company, we call it B.L.I.S.S. — Build Love Into Scalable Systems.
We try to take that compassion, humility and love for each other and build systems to put that into practice. You’ll see it in our transparency, communication and work ethic. You’ll see it in how we always strive to do the right thing for our clients and each other.
We try to ask ourselves, “How can I BLISS this?” It’s a concept that helps us build a culture that values what’s truly important to us. And we hope that by building that into our system and the work that we do, that it will help our clients and the larger systems as a whole.
Heroes inspire us.
They rise from humble beginnings. They push through adversity. They get up when they fall down. They’re creative when their backs are against the wall.
As a result, they are destined for success.
For us, we know that this success — it has soul — when it’s created with compassion for our clients, communities, cultures, and through the consciousness of our employees.
Join us on this journey.