This blog details how you can avoid common pitfalls in YouTube plumbing advertising that newbie marketers often make, so that you can maximize your ads’ reach, impact, and profitability.
There’s no other way to say it: people have slowly tuned out their TVs in favor of their smartphones. In fact, a 2022 study reported that 59% of respondents agreed that YouTube advertising has become more relevant than ads on TV and other streaming apps. With its widespread popularity, home service companies, such as plumbing businesses, have also turned to this platform to promote their services. How, then, can you ensure that your plumbing marketing campaign stands out and brings the results you want?
A good way to start is to avoid the usual errors. There are nuances that, when overlooked, can clog your marketing strategy’s road to success. If you’re itching to translate your plumbing marketing ideas into YouTube videos, you may want to sit back and read this blog.
Below, we share common mistakes businesses make when doing plumbing business marketing on YouTube. Let’s hop in.
Table of Contents
Mistake 1: Not Defining the Audience for Your Plumbing Advertising Videos
YouTube advertising goes beyond video production. Just like any digital marketing venture, it values precise targeting. Are your ads made for homeowners needing emergency repairs? Or is your marketing goal leaning more towards partnering with property owners needing maintenance? These are questions you must consider before launching YouTube ads.
However, defining your audience goes beyond demographics. You should also determine the pain points, needs, and behaviors that align with your plumbing business marketing plan. Remember, each group of people has different concerns. That means it’s best to avoid producing generic ads without pinpointing an audience, as doing so will likely lead to ads with fewer engagements and conversions.
This highlights the value of segmenting audiences in your YouTube ad campaign. Our YouTube marketing agency recommends taking your time researching your ideal clients. With that data, you can then take advantage of YouTube’s advanced features to input your target audience’s demographics, search habits, and interests. Aside from demographics, you can also use data from past interactions with your videos to improve your targeting strategy. Doing so will give you peace of mind knowing your ads will be shown to the right people.
Defining your YouTube ads’ audience extends beyond demographic data and requires ample research.
Mistake 2: Neglecting Comment Moderation
Newbie YouTube marketers consider comments as simply feedback. However, based on our experience as a YouTube ads agency, those comments reflect your brand image. Neglecting comment moderation can undermine your plumbing video advertising efforts.
Unchecked spam, negative statements, and misinformation in your comments section can deter many prospects. This is especially true for industries like plumbing, which are predominantly built on credibility and trust. That makes moderating comments an unskippable step in your YouTube advertising plan.
Make sure to address concerns promptly. Pin the best comments. We also encourage you to engage with your audiences to show that you value their input. By taking these actions, you foster a positive community in your YouTube channel.
Ignoring people’s comments might bring you not just an undesirable brand perception but also missed conversion opportunities.
Mistake 3: Not Establishing a Consistent YouTube Advertising Schedule
The backbone of many successful YouTube advertising campaigns is consistency. Having an inconsistent upload schedule can confuse your prospects, making it difficult for them to connect with your plumbing business marketing videos.
We recommend sticking to a well-planned ad schedule. Having one creates a sense of reliability as your prospects and new clients get to know your brand more. Consistency will also help you collect valuable performance data. Over time, you can use this information to adjust and improve your YouTube ads. With a steady schedule, it won’t take time before your brand visibility gets boosted as more and more users wait for your next upload at their expected times.
Mistake 4: Neglecting Proven SEO Strategies in YouTube Advertising
One of the biggest blunders in YouTube plumbing advertising is ignoring proven SEO strategies. Most newbies consider YouTube ads as standalone content; they forget that YouTube is the second largest search engine. This means that local SEO methods also come in handy in YouTube advertising.
Using proven SEO strategies in your YouTube ad campaign can significantly boost the reach and impact of your plumbing ads. Keep in mind that plumbing video advertising also involves producing content for your channel, so it’s best to treat all your ads as pieces of content that need to be discovered. We strongly recommend researching keywords that reflect what your target audience is seeking. You can then integrate those keywords into your ad titles and video descriptions for optimization.
Speaking of video descriptions, make sure to write detailed ones if you plan on releasing long-form content for informational videos. It’s also advisable to create time stamps that segment your videos. Lastly, we advise using well-designed thumbnails to capture attention. By conveying your video’s message at a glance, thumbnails help increase your video’s click-through rate (CTR). Using plumbing SEO, you can transform your ads and videos into accessible content that won’t get lost in the sea of options!
Advertising on the second largest search engine means that your YouTube videos will also benefit from effective SEO.
Mistake 5: Not Analyzing Ad Performance Metrics
Imagine competing at darts blindfolded while your competitors have clear vision. This is similar to launching your YouTube advertising campaigns without analyzing metrics.
Views, CTRs, watch times, and conversion rates all offer valuable insight into what’s working and what needs to be scrapped. These metrics make your adjustments more data-driven for better plumbing video advertising results. For instance, a low CTR may tell you your thumbnails and titles aren’t compelling enough. Meanwhile, high bounce rates may indicate your content isn’t meeting viewers’ expectations.
In addition, tracking audience retention graphs helps pinpoint the exact moments when viewers drop off, which becomes valuable once you try restructuring your content flow.
If you take performance metrics out of your marketing equation, you risk making your marketing efforts too costly. So, to spend all your ad dollars wisely, always consult the metrics.
Mistake 6: Not Knowing YouTube Ad Policies
Nothing derails a YouTube campaign faster than going against YouTube’s ad policies, which are designed to maintain a safe and positive viewing environment. Failure to comply with the platform’s policies can result in serious consequences, such as limited reach, disapproved ads, or worst, account suspensions. As a result, you risk losing opportunities to connect with your high-value audience.
Some of the most common YouTube violations include publishing misleading content and sharing unapproved claims. Using language that goes against YouTube’s guidelines is also a common case.
By fully understanding YouTube’s policies, you can avoid costly disruptions while promoting better ad visibility. Remember, your knowledge is key to a more sustainable YouTube advertising approach.
Mistake 7: Not Seeking Professional Support for YouTube Plumbing Advertising
Admittedly, this one isn’t necessarily a mistake—just a missed opportunity. However, not partnering with a YouTube ads agency can become a costly error if you ignore the signs that your plumbing business needs help.
Running a successful YouTube advertising campaign requires more than just having lots of videos. As we’ve explained above, you also need to deeply know your audience and YouTube’s guidelines, actively respond to comments, regularly track metrics, and so on. For most plumbing businesses, all of those can be a handful.
If you want to focus your efforts on delivering the best plumbing services in your city, leave the YouTube plumbing advertising work to experts. Zero Company has over 20 years of experience in helping more than 2,500 businesses achieve their digital marketing objectives.
Book a free consultation now and learn how our YouTube specialists can produce better YouTube plumbing advertising results for your business!
