This blog explores how partnering with a Facebook ads agency can help your hospitality digital marketing plans generate better bookings and room revenues.
Tired of having room vacancies even during peak travel seasons? Perhaps it’s time to ditch traditional methods and explore the promise of hospitality digital marketing. When going this route, partnering with a Facebook ads agency can help your business attract more guests within the world’s largest social platform with fewer efforts. From producing visually engaging ads to integrating advanced targeting options, a Facebook advertising agency can be the gateway for hotel owners to thrive despite stiff local competition.
This blog lists the latest hospitality digital marketing strategies you can leverage on Facebook. We’ll guide you in learning the best practices to raise your online engagement and attract more guests.
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The most successful targeting strategies consider factors like interest, behavioral, demographic, and event targeting into their equations.
Tailoring Ad Campaigns With the Guidance of a Facebook Ads Agency
Your partnership with a Facebook ads agency won’t simply stop at leveraging advanced targeting options. For instance, Zero Company can also help with your hospitality internet marketing campaigns by providing support in related aspects, such as content creation.
After identifying the predominant niche your accommodation attracts, a Facebook ads agency can aid you in producing ad content that speaks to your target niche’s interests. For instance, if your hotel tends to appeal mostly to eco-conscious travelers, the agency will likely create digital ads that highlight your sustainable amenities and green surroundings. On the other hand, high-class hotels would likely have ads that endorse their premium accommodation experiences to more luxury travelers.
With the support of a Facebook ads agency, hospitality marketers won’t have to worry about their ads being too generic. In an industry where guest satisfaction is crucial, personalized hotel, motel, and bed and breakfast ads are the key to promoting higher engagements and conversion rates.
Innovative Ad Formats to Captivate Guests
Facebook provides various options to advertise your accommodation’s unique offers. It’s then the responsibility of your chosen Facebook ad agency to guarantee that you make use of the best ad format to get desirable results and achieve your goals. Aside from standard text-based social media ads, there are other formats that work well for hospitality digital marketing.
First, if you want to showcase your hotel’s unique selling points most dynamically, the video ad format is a powerful choice. Video ads provide vivid impressions of your property’s scenic views and amenities. They can evoke emotions that encourage travelers to book a stay. A seasoned Facebook advertising firm like Zero Company can help you implement the right placement strategies to have your videos reach the right people during crucial moments.
If you prefer your ads to show multiple images and videos in a single ad unit, carousel ads are the answer. They’re the ideal format for narrative-style endorsements, such as doing a virtual hotel tour, differentiating room types, and highlighting local tourist spots—just to name a few.
A good agency can help you select or even create captivating visuals. They can also craft compelling copy to urge your prospects to make a reservation.
Finally, there are dynamic ads. This format works best if you want to automatically display your offers to Internet users who have previously interacted with hospitality apps. This level of personalization can significantly boost your conversion rates.
How Agencies Perform Hospitality Digital Marketing Ad Adjustments
Having a Facebook marketing agency as your partner can enable you to implement advanced hospitality digital marketing techniques.
Facebook Geofencing, which allows more complex location-based advertising, is one of those. Facebook Geofencing maximizes GPS, RFID, Wi-Fi, or cellular data. The information gathered will then be used to form a virtual boundary around a target location.
For example: your hotel can establish a geofence on a popular local beach. But before setting your geofencing advertising in motion, your trusted Facebook ads expert will help you create personalized ad content. The copy will highlight your accommodation’s amenities and special offers as an experience that can complete people’s beach trips. Once launched, users who are visiting your selected area can receive personalized ads.
Operating on an almost similar concept, local awareness ads focus on endorsing your accommodation to users who are physically near you. The agency can set up these ads by defining your marketing radius and optimizing ad delivery times.
Map cards and ‘Get Directions’ CTAs are included in most local awareness ads to guide prospects in finding your accommodation.
With the constant changes in hospitality digital marketing, advertisers should always monitor and fine-tune their strategies to get satisfactory outcomes. Tapping a Facebook ads agency will spare you from those tasks. On top of that, a good agency will also lessen adjustment errors that may harm your ad campaign in the long run.
Analyzing metrics like click-through rates (CTR) and return on ad spend (ROAS) is essential in this strategy. Studying these data will reveal possible lapses in your digital marketing approach that usually surface once your campaign is in effect.
In addition, an experienced Facebook advertising agency can take charge of A/B testing your ads. This is a systematic process that involves comparing various ad variations to determine which resonates with your target audience the most.
From designing variations to analyzing results, A/B testing with an agency’s support is a tried-and-tested way to improve your ads’ relevance. It is also a way for you to improve your marketing approach without compromising your business’s core responsibilities.
Why You Need a Reputable Facebook Ads Agency
There’s no question that having a Facebook ads agency by your side can boost the chances of your digital marketing campaign’s success.
If you want to get the best results from Facebook advertising services, Zero Company should be at the top of your list. With over 20 years of experience supporting more than 2,500 companies in the ever-competitive online market, it will be our pleasure to have your hospitality business join our growing number of successful clients.
Book a free consultation with our specialists today and learn how our Facebook ads agency can benefit your hospitality digital marketing campaigns!
