This blog will discuss the major differences between SEO for podiatrists and PPC advertising while teaching practical ways you can blend Google Ads management with your SEO.
How do people find healthcare professionals these days? For 80% of Americans, searching healthcare-related services online is the quickest way to get medical attention. Because of that, digital marketing has become essential for many podiatry clinics. If you’re still unsure whether to invest in SEO for podiatrists or Google Ads management, this blog will help you choose a tactic that can place your best foot forward. We’ll also answer whether companies are better off focusing on just one strategy—or should learn how to combine both (and how to go about it).
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The Inner Workings of Effective SEO for Podiatrists
Let’s face it, printed ads and word-of-mouth aren’t the most practical ways to advertise your business in this modern age. For many podiatry clinics, digital marketing is a standout choice. So, how can you ensure your strategies can achieve your business objectives? One answer is search engine optimization (SEO).
SEO for Podiatrists is a cost-effective way for your business to appear on top of relevant search results. Optimizing your website will drive organic website traffic, which means more opportunities for you to get new patients and apply your expertise in solving their foot-or-ankle-related issues!
To get to that point, podiatry clinics like yours (possibly with the help of a local SEO agency) should first research the best keywords to use. Once you have those, use those keywords in your website content in a process called on-page SEO. Keywords refer to those phrases that patients usually type online when searching podiatric services near them.
When it comes to what keywords to use, SEO for podiatrists experts usually focus on long-tail keywords. This means phrases like “affordable bunion treatment in [city]” or “safe ingrown toenail removal near me.” Long-tail keywords are very helpful because they are less competitive and they’re more specific to prospects who are actively seeking podiatrist services.
Off-page SEO is another approach. It involves participating in online forums, registering your business in local listings, and earning backlinks. In this context, backlinks refer to the links found on other podiatry and healthcare-related websites that will direct users to your website.
Having an impactful off-page SEO strategy will help establish your clinic as a reliable information source. In turn, this enhances your website’s online reputation, which helps boost patient acquisition.
Regularly posting foot care-related blogs on your website can be of great benefit to your podiatry SEO campaign.
Expanding Podiatry Reach with Google Ads Management
If you want faster solutions to boost your online visibility, chances are, you might have already heard about PPC marketing. Pay-per-click (PPC) advertising is a digital marketing mainstay.
Just like a successful podiatry SEO blueprint, an ideal PPC advertising campaign begins with keyword research. Once you’ve chosen keywords relevant to your podiatry services, you’ll bid on them against other advertisers. The highest bidder’s ad can secure the highest position on search engine result pages (SERPs). However, take note that PPC ads don’t only offer immediate online visibility; they also allow advertisers to set daily or monthly spending for a more flexible budget.
Google Ads operate using the PPC model. With its vast ecosystem, Google can present countless opportunities for you to promote your clinic to local patients. It’s then up to you to ensure your ads reach potential patients actively searching for your services.
Does this all sound too overwhelming to handle alone? A Google Ads management agency like Zero Company can help you increase website traffic and leads from your PPC ads. An experienced agency like ours knows how to craft marketing copy that’s cohesive across Google’s diverse platforms. We know how to use advanced targeting features that focus your spending on the most eligible online prospects. With over two decades of experience in Google Ads management, we know exactly how to find and use the right data on demographics (age, gender, residential location) and psychographics (interests and online behavior) to identify Internet users who are in need and likely to book your podiatry services.
And if those prospects leave your website without any engagement, our PPC advertising agency will have retargeting ads set up to re-engage them and lead them back to your site.
Podiatry Marketing Showdown: Google Ads or SEO?
Now that you know the differences between SEO for podiatrists and PPC Google Ads, we’ve come to a fork in the road: Should your practice invest in SEO or PPC marketing?
If you absolutely had to choose only one and your podiatry clinic wants to invest in a more cost-effective and long-term strategy, local SEO services might be the better choice. While launching an SEO plan requires a significant upfront investment, your time and resources can yield long-term advantages. With SEO, your website appears high on relevant searches and patient engagements that will last longer than paid search ads.
On the other hand, if you run a new podiatry clinic that needs immediate results, PPC advertising with Google Ads management can be more effective. PPC marketing offers a flexible strategy that enables you to budget and organize your ad campaigns. You can also access performance metrics to measure your ads’ effectiveness.
However, based on our 20+ years of experience performing local SEO and Google Ads management, we believe choosing a digital marketing model shouldn’t be restricted to an either-or question. The most successful marketing campaigns combine Google ads with SEO for podiatrists. Doing so covers what the other lacks, maximizing their joint benefits.
Combining Forces: SEO for Podiatrists Meets Google Ads
When used alongside SEO, PPC Google Ads can fill the gaps while your website builds its organic ranking. Think of it as a more thorough digital marketing approach that targets both short-term and long-term goals.
Another way Google Ads can improve your SEO tactics is by providing valuable keyword data. With the available metrics shown in Google Ads, you’ll know which keywords are helping improve your website traffic. This data can serve as your basis before you invest in keywords for local SEO or when adjusting your current SEO content.
Still not sold on the idea? Here’s another angle worth considering: Since most podiatry clinics rely on local patients, Google ads management has geo-targeting features that deliver your ads based on location. Combined with local SEO practices, this method can be your path to dominating the local market.
By blending these two digital marketing models, you’ll better understand your prospective patients’ online behavior. This paves the way to adjust your campaigns and distribute resources more strategically.
Kickstart Your SEO for Podiatrists and Google Ads Campaign!
Whether you plan on putting your money on SEO, Google ads management, or both, partnering with experts can boost your chances of succeeding.
Zero Company is one of the most reliable names in digital marketing. For more than 20 years now, we have assisted many healthcare businesses achieve their marketing goals through SEO, PPC ads, and other online marketing tactics.
Book a free consultation with us today and get our expert, unbiased advice on whether Google ads management, SEO for podiatrists, or a combination of both is best for your practice!
