In this post, you’ll learn how affordable local SEO boosts finance marketing campaigns for ETF firms and other types of wealth management companies.
For advice on investment diversification, navigating volatile markets, planning for retirement, and other financial needs, wise investors turn to wealth management firms. Based on estimations, this market’s total Assets under Management (or AUM) is anticipated to amount to over US$64 billion dollars this 2024. Whether you’re a huge multinational bank or a boutique advisory firm, one of the means to do better finance marketing is through affordable local SEO.
With local search engine optimization (shortened to Local SEO), potential investors near your firm can more easily know about your financial services on the Internet. This proximity makes them more likely to open an investment account through your company.
In this quick guide, we’ll examine how affordable local SEO can be of tremendous help to your finance marketing. Invest just a few minutes reading this post and we guarantee you’ll gain some amazing returns in terms of knowledge. Let’s get down to business.
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Benefits of Affordable Local SEO to Asset Management Firms
Implementing local SEO for finance marketing can significantly improve your firm’s visibility on search engine results pages (SERPs), positioning your website among the top results on platforms like Google. Achieving a high search engine ranking can lead to considerable growth for your business. This is especially true if your website secures the top spot; research shows that more than 25% of users click the #1 organic result on Google!
The advantages of affordable local SEO extend even further. When potential investors frequently see your firm at the top of results pages for their investment-related searches, they gradually feel more comfortable with your firm. This familiarity increases the likelihood that they will invest in your services or recommend your firm to others.
Mastering local SEO can significantly increase your firm’s client acquisition and retention.
With these insights, let’s dive into what you can expect from executing successful local SEO for your asset management company.
A Key Element of Local SEO For Finance Marketing
Just about anyone seeking any type of service would prefer a provider that’s easily accessible. This applies to your target clients as well.
For investors who require ongoing management—such as those with diverse investment portfolios—and high-net-worth individuals seeking regular financial planning sessions, online video calls are not enough. Instead, they tend to prefer face-to-face consultations with firm representatives, while also minimizing their travel time (after all, time is money).
With those in mind, effective yet affordable local SEO can be incredibly beneficial to financial and wealth management firms. With a website that’s optimized for relevant keywords, your company can attract the attention of locally-based investors who value their time.
Based on our SEO agency’s extensive experience, the number one thing you should do to be on the top local search engine results is to claim and optimize your Google Business Profile (formerly known as Google My Business) or GBP. In addition to that, your GBP should post your firm’s complete name as well as its updated address and phone number (or NAP).
Here’s another expert tip: Post high-quality pictures of your office to your profile. It’s also essential to promptly reply to questions and feedback posted on your profile.
Step 1 of finance marketing via local SEO: Own and optimize your company’s Google Business Profile.
Why You Need Proper Keyword Research
Local SEO enables investors to discover your financial or wealth management services online through organic marketing (i.e., without paying for ads). And the way they find you is through the power of keywords.
Keywords (which may range from one word to several words) serve as the digital pathway that connects investors searching on the web to the financial services they need. For example, if your company’s web site is well optimized for “how to buy ETFs in California,” investors who search that (or related terms) are more likely to find your firm at the top of the search results, increasing the chances that they will reach out to you for financial guidance.
Keyword research will help you identify the relevant keywords prospective investors are entering into Google and other search engines. For finance marketing, we recommend targeting local keywords that include your location and the financial services you offer. For instance, your target keywords might be “New York ETF provider,” “retirement planning in LA,” “best investment advisor in Chicago,” or “asset management services Houston.”
Affordable local SEO services typically include keyword research, but you may do your own using Google Keyword Planner. It provides info on related keywords, competition, search volumes, and more. For more advanced keyword research, you may use Ahrefs and Semrush. For expert assistance in leveraging the right keywords for your finance marketing efforts, it’s best to consult with an experienced local SEO specialist like Zero Company.
How On-Page SEO Helps in Finance Marketing
SEO encompasses both on-page and off-page optimization.
On-page optimization is done by integrating relevant keywords into your site’s content, meta tags, and even images.
Some effective content that we recommend for finance marketing are those that tackle topics such as investment strategies, wealth management, and retirement planning. Publishing blog articles on financial topics can boost your search engine rankings. Also, consider sharing financial wellness tips and detailed guides on the services you provide. Lastly, a frequently asked questions (FAQs) page that addresses common inquiries from prospective investors can significantly enrich your content.
Meta tags play a critical role in on-page optimization. Ensure your title tags—the headlines of your web pages—are concise and incorporate your targeted keyword, ideally within 60 characters. Each of your pages should also include a well-crafted meta description that features your target keyword. Keep these descriptions under 160 characters to ensure they display fully in search engine results.
Based on our extensive experience as an affordable local SEO provider, you can maximize the impact of your local SEO initiatives by structuring your web content with header tags like H1, H2, and so on. Such tags improve readability for visitors and help search engines better understand your site, which is beneficial for SEO purposes.
Finally, don’t neglect the importance of image optimization. Make sure to rename photos (such as investment.jpg) with detailed filenames (like high-return ETF investment.jpg) and use alt tags for your photos. As with content, incorporate your targeted keywords in image file names as well.
How Off-Page SEO Helps in Finance Marketing
Off-page optimization involves acquiring links from other websites (AKA backlinks) that direct people to your firm’s website. Note that search engines favor high-quality backlinks—those from high-authority and trusted websites.
You can gain backlinks in a variety of ways, and content marketing is one of the most effective options. For finance marketing, some useful content we suggest include short videos that reveal time-tested investment strategies, short eBooks on financial planning, and blog posts that discuss the latest trends in financial markets.
Frequently sharing valuable content for free can establish your firm as a leader in financial services and, as a result, prompt other reputable sites to link back to your content. This will then boost your local search engine rankings. However, securing quality backlinks can sometimes be as challenging as navigating complex financial markets. If you need help in getting more backlinks, consult a local SEO expert.
Finally, social media can also be a powerful tool for off-page SEO. Engaging and informative posts on various social media sites can attract more visitors to visit your website. Make sure to actively engage with users by addressing their comments and inquiries promptly.
Why Affordable Local SEO Involves Online Citations
Whenever your financial services firm is mentioned on the internet—including its NAP or name, address, and phone number—you get an online citation. It’s crucial to get your firm listed on as many relevant websites as possible because online citations verify the legitimacy of your firm to search engines, which helps with SEO.
Affordable local SEO services from a local SEO specialist (like Zero Company) typically includes securing citations in online business directories. Top business directories include Yellow Pages, Foursquare, Yelp, and Hotfrog. It’s also advantageous to have your firm listed on financial industry-specific directories and other online listings in your sector.
A critical aspect of managing citations that many marketers overlook is ensuring that the information on your GBP is 100 percent consistent with each citation you get. This consistency helps search engine algorithms confirm that all citations are pointing to the same financial firm. Keep in mind that even seemingly minor differences, such as ‘Avenue’ being spelled out as ‘Ave.’, ‘Ave’, or ‘AVE’ in other pages on the web, can harm your SEO.
Final Tip When Doing Local SEO For Finance Marketing
Hopefully you now have a solid understanding of how local SEO can significantly augment your finance marketing campaigns.
Local SEO is not a quick fix but a long-term strategy. It requires ongoing monitoring and fine-tuning to achieve and maintain optimal results. If you’re looking for professional and affordable local SEO services, consider enlisting the expertise of the best local SEO agency in Orange County.
A reliable digital marketing and local SEO company with more than 20 years of experience in setting up and optimizing SEO campaigns, Zero Company has helped dozens of financial firms boost their online visibility. We’ve helped over 2,500 brands across various industries enhance their digital presence and build strong relationships with their clientele through strategic digital marketing.
Book a complimentary consultation with our affordable local SEO team of experts and get answers to your online finance marketing questions!
