In this article, you’ll discover how expert SEO services can dramatically boost your pet advertising efforts.
The pet industry is definitely booming, with pet owners in the United States alone spending a staggering $136.8 billion on pets in 2022. This trend is expected to continue, as pet expenditures have been increasing steadily over the past few years, with $90.5 billion spent in 2018, $97.1 billion in 2019, $108.9 billion in 2020, and $123.6 billion in 2021. However, with this growth comes greater competition and challenges for local pet stores. To stay ahead, pet-related businesses must navigate changing consumer preferences, regulatory restrictions, and other obstacles in order to secure a larger share of the pet market. Adding expert SEO services in your pet advertising campaigns can be very helpful in achieving those.
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The Biggest Hurdles in the Pet Advertising World
If your business revolves around pet adoptions, products, or services, you know that there are a number of challenges that you’re facing daily.
First and foremost is increased competition. Possibly the greatest obstacle for any pet company is the highly competitive marketplace. With approximately 66 percent of U.S. households (equivalent to about 86.9 million households) owning a pet, it’s no wonder that the pet industry is fiercely competitive.
The evolving preferences and buying habits of pet buyers pose a constant challenge for pet stores. Keeping up with the latest trends is not enough; you need to adjust your marketing strategies to remain top of mind or achieve that status.
Various policies and regulations add another level of complexity to the marketing and operations of pet stores. You need to be constantly updated on the latest regulations for pet adoption, products, secure state-level licensing requirements in some cases, and so on. Failure to understand and comply with regulations may lead to fines, legal problems, and other grave repercussions for your pet store.
Online Pet Advertising Strategies
In addition to all of those things, you need to be able to successfully promote your pet store in order to not only keep your business running but to also increase your share of the growing pet market.
Luckily, there are several digital marketing strategies that you can use in pet advertising with the goal of increasing your revenues. One of the newer online marketing strategies you can use is social media marketing. Using your own company page on various social media platforms, you may promote your pet business using either unpaid (also called organic) or paid ads. Your pet company can maximize the wide reach of platforms or apps like Facebook, Twitter, Instagram, and TikTok, for instance, to showcase your pet products and services to the world at large. Let’s not forget social media’s powerful remarketing capabilities that allow you to follow your customers based on the interests they showed and actions they took on your website.
However, social media advertising alone may not be enough to differentiate your pet store in this highly competitive pet market. To gain a significant advantage, you may need to invest in professional SEO services.
Advantages of Using Expert SEO Services in Pet Advertising
While your in-house digital marketing team may possess knowledge of SEO, opting for professional SEO services can offer your pet company several advantages. Here are some of the key benefits of investing in professional SEO services:
- Expertise and Experience: SEO tactics constantly evolve along with updates from Google and other search engines. Staying up-to-date with the latest trends in effective SEO can be time-consuming and grueling for many pet stores. Fortunately, professional SEO service providers like Zero Company have dedicated SEO specialists who have spent years gaining knowledge in this niche. They can use their experience working with different pet companies to plan and implement an SEO campaign strategy that’s designed specifically for your pet store.
- Better Resource Allocation: Although you may have a marketing team that knows how to do SEO, outsourcing SEO to an experienced provider like Zero Company will enable your in-house marketing staff to dedicate more of their time and energy to other critical tasks, leaving the time-consuming task of SEO to experts in this field.
- Increased ROI: Lastly, in addition to the benefits mentioned earlier, professional SEO services can improve your pet company’s visibility and attract more potential customers, which can result in a much higher return on your marketing investment.
Elements of Expert SEO For Pet Marketing
Expert SEO services involve various digital marketing tactics that aim to optimize your website and increase its ranking in search engine results pages (SERPs). Some of these tactics are keyword research, content marketing, on-page optimization, and off-page optimization.
Keyword research involves identifying relevant keywords and phrases that potential customers may use to search for your products or services. For example, if you are a puppy store that sells puppies for adoption, some keywords you may target might be “puppy adoption near me”, “puppies for sale”, and so on.
Content marketing involves creating informative and engaging content that is optimized for search engines and tailored to your target audience. This is usually accomplished by regularly posting blog articles that add value to your target audience. Some content marketing ideas for your blog are “How to Choose The Best Pet Food For Your Dog”, “The Best Types of Accessories For Your Pet”, and so on. Keep in mind that the goal of content marketing is not necessarily to make a sale (unlike in direct response marketing). Rather, content marketing is designed to build your authority and credibility as well as nurture your existing customers, with the strategic goal of making them trust your pet store.
Meanwhile, on-page optimization focuses on optimizing the content and elements of your website to rank higher in search engine results. This includes things like meta titles, meta descriptions, structured markup, internal linking, and so on.
Finally, off-page optimization involves building high-quality backlinks to your website to enhance its authority and credibility. For your pet company, some websites you may want to be linked to are trusted pet authorities like popular pet trainers, websites that offer pet education, pet magazines, and so on.
SEO involves a lot of elements, and for many companies, it can be quite challenging to know all of those really well. The good news is that you can hire a professional SEO services provider like Zero Company to help your in-house marketing team take advantage of SEO in turning more potential customers into pet owners.