This blog shares the best lead-generating techniques using electrician PPC marketing that will make you stand out from other electricians in your area.
Gone are the days when people would open their Yellow Pages to find professional electricians to hire for their home or business. With the Internet being a vital element of daily life, many electricians have gone online to promote their services—and if you haven’t, the time is now. Among the advertising options available, one stands out for better lead generation: electrician PPC marketing.
Compared to traditional methods, PPC marketing allows providers of electrical services to do precision targeting. It displays your ads high up on search results, linking you to home and business owners who are in search of qualified electricians. PPC electrician advertising can spark your business’s online presence like a lightbulb in a dim room.
Excited to light up the path for your prospects to find your business? Keep reading to learn more about electrician PPC and how you can maximize this digital marketing tactic.
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PPC Marketing Can Illuminate Your Path to Success
Over the years, pay-per-click or PPC marketing has become a helpful method for small and medium businesses to expand their online visibility. Think of PPC as something similar to buying website visitors. Instead of waiting for organic website growth to take effect, PPC ads can make your site or landing page immediately appear high on relevant search engine result pages (SERPs).
The result? Home and establishment owners will be more likely to choose your services over other electricians. That’s because your name will be one of the first options potential clients can see whenever they search for relevant phrases like “emergency electrical repair near me” or “commercial electrical installation in [your city].” Relevant phrases can be tailored to your business needs and most profitable services.
How does it work? PPC marketing requires advertisers to bid on relevant keywords. The system then secures the top placements to the highest bidders in real-time. What’s more interesting is that the whole auction happens at a fraction of a second. That way, the chosen ads will appear on each visitor’s screen without obvious delays.
At this point, you may wonder “Isn’t electrician PPC too pricey because of the bidding process?” The answer is, not necessarily. Proper PPC management will help make your approach more cost-effective. And this begins with a strategic keyword selection.
Got no website? No worries. Some PPC marketing platforms offer campaigns that have your clients just call you."
How Keyword Research Energizes Your Reach
Want to know the secret to successful PPC marketing? Treat each keyword as your stepping stone to reach high-quality leads: homeowners and business owners who are searching for electrician services in your city or neighborhood. But then again, selecting the best electrician PPC keywords might not be as straightforward as fixing a tripped circuit breaker.
Many PPC advertising newbies make the mistake of investing in broad keywords. While these keywords do attract more prospects, placing your money on them can weaken your ads. Since those keywords are common, you’ll be going against huge electrician businesses that are capable of spending huge sums. You’ll also be missing on high-intent searches, which usually use more specific keywords with lesser competition.
That’s why, if you plan on carrying out a productive keyword selection, our pay per click marketing agency recommends that you focus on relevancy and intent. Know the people you want to connect with. Then, identify keywords that align with what your target audience is seeking. By following these steps, it won’t take a while for your electrician PPC campaign to drive better results.
Charge Up Your Ads with Longtail and Negative Keywords
Our PPC experts also recommend that your PPC marketing campaign focus mainly on long-tail keywords. Those phrases have lower search volumes but can have better chances of converting ad clickers into clients. Here’s an example: target a phrase like “cheap and safe electrical inspection in [your city]” instead of something like “cheap electrician.”
We also strongly recommend that you exclude negative keywords if you want more precise ad targeting. Leaving out irrelevant words spares you from spending your ad budget on unproductive clicks. In the context of professional electrician PPC, some of the most common ones are “DIY” or “repair tips.” The reason is that most users who search using those terms would rather solve their electrical issues themselves (sidenote for all potential clients: this poses a safety risk).
If PPC marketing were an electrician, keywords would be the contents of its toolbox. With proper planning, you can guarantee your ads reach the right prospects. We have some tips on how to achieve this.
Tips for Creating Compelling Electrician PPC Ad Copies
Creating lead-generating content can power up your electrician PPC marketing. The most effective ad copy highlights the value of your electrical services, encouraging your prospects to take action. So, do you have the ropes to produce such content? It’s best to first understand the elements that make up high-converting writing.
A PPC marketing campaign ad has three core elements. The first is headline, and the most impactful ones are those with unique selling propositions or limited offerings. In our experience, lines like “24/7 emergency electricians” are better at capturing users’ interest compared to something like “reliable electricians.”
The next element is the description or the text body. It is here that your content should explain solutions to pain points.
Finally, there’s the call-to-action (CTA), which directs your prospects to what their next action should be. Your CTA must be direct and action-driven, like “Get Your Free Quote” or “Book Our Service.”
Here are some more writing tips to light up your electrical PPC campaigns: First, make sure the content you write for each element forms a cohesive whole. On top of that, your ad content should understand your audience’s motivations. You can achieve this by matching your proposals to your prospects’ search intent. For instance, if your target audience is middle-class homeowners, it’s a good idea to feature free quotes.
Looking for better results? Don’t hesitate to try variations of your ad copies. A/B testing will help you determine which ad version resonates the most with your prospects, allowing you to adjust your PPC marketing approach in a data-driven manner.
Craft Landing Pages for Peak Lead Conversions
Each time someone clicks on your electrician PPC ad, that user will usually get redirected to your landing page. Unlike general web pages, landing pages are committed to turning visitors into clients, so these pages should offer a seamless experience from when prospects click on your ad to the moment they arrive at your website.
When creating an electrician PPC landing page, make sure that your content relates to your ad’s promise. Always meet user expectations to prevent them leaving your page without engaging with it.
In addition, use concise language and a clean layout for easier navigation. Our PPC advertising agency recommends using bullets to make details easier to scan. Remember that some of your clients have tight schedules, and seeing a cluttered page can make them immediately dismiss your offer. After all, more than 50% of users leave a website that takes more than 3 seconds to load. This highlights the importance of having a mobile-friendly PPC marketing landing page with a fast loading time.
Couple all of these practices with compelling content, and you’ll have a landing page that narrows the gap between you and your leads.
Supercharge Your Electrician PPC Marketing
PPC electrician advertising has led a lot of local electricians to success. It’s undeniably one of the best methods for small electrician businesses to even out the playing field, making them stand out even from established providers of electrical services. But then again, PPC marketing can be too challenging to handle alone.
If you need expert guidance, our professional PPC advertising agency is here to light your path to success. Zero Company has over 20 years of experience assisting over 2,500 businesses with their digital marketing campaigns. With our proven track record, you can rest easy knowing your digital advertising needs are in the most capable hands.
Book your free consultation today to learn why our electrician PPC marketing knowledge is exactly what your business needs to spark more leads!
