Optimizing Mutual Fund Marketing with Google Ads Management
Optimize your mutual fund marketing campaigns using effective Google Ads management. Discover practical steps you can take by reading this blog!
Zero Company is a leading digital marketing agency headquartered in Orange County, CA. Using targeted media-buying and data-driven analysis, we create full-funnel performance marketing journeys to win your customer’s micro-moments. We have been producing the results to prove it since 2001 (long before Google, Bing and most of the Internet as we know it today ever existed). With our expertise in performance marketing, our agency delivers exceptional results that drive your business growth. Contact us today to experience the power of performance marketing.
Choosing the right digital marketing agency is crucial for the success of your business. At Zero Company, a performance marketing agency, we have been providing expert digital marketing services since before the inception of Google Ads. Our experience with former premier PPC management platforms like Goto, Netscape, and Overture has helped us develop a winning process for businesses of all sizes. Whether you need help with PPC advertising, SEO services, or social media marketing, our team of professionals can help increase your revenue and provide a renewed sense of excitement and direction for your business.
Each of our executives are specialists and are paired accordingly from the get-go. They have a minimum of 3 years experience and have access to every department – from growth/data analysis, to web designer/developer teams, the creative department and other specialists within the company. We offer no run-of-the mill reports. Each report is tailor-made (by humans) to your specific KPIs with expert commentary, insights and direction to help you do better business.
Being a performance marketing agency is more than just a catchy phrase. We have a business analyst team with a dedicated Google Ads agency representative that dissects every aspect of your customer acquisition costs, driving costs down every month.
Akin to surgery, a group of 10 in-house digital marketing experts sit in a roundtable fashion and dissect every part of your online marketing strategy – from your website and landing pages to conversion optimization, technical SEO improvements, target audience, current costs and KPIs, data analysis, and more.
Many digital marketing agencies make it easy to sign up but hard to leave as they claim ownership over your accounts, often resulting in the need to rebuild client accounts and websites from scratch. We work on your behalf and provide everything you need for a successful transition if you ever decide to leave.
San Francisco’s Bay Area Rapid Transit District (BART), the 5th most used rail transit system in the United States, reached out to us to increase the number of opt-in subscribers to their newsletter and drive more traffic to their website.
After the kickoff call, we inspected every aspect of their ridership acquisition funnel. The initial audit led us to a multi-channel digital media marketing strategy to leverage a travel sweepstakes giveaway campaign.
We built out campaigns across several relevant audiences in Display, Search, Facebook and Gmail along with retargeting to anyone who came to the site from any channel.
During the campaign, BARTable saw record traffic at more than 83,000 users and over 111,000 sessions. Site traffic rose 175% over the previous month. BARTable received 50,000 new individuals signed up for their newsletter, and over 9 million ad impressions over a few weeks.
Zero Company is one of the top 3% recognized Google Premier Partner Agencies in the country.
To earn Premier Partner status, digital advertising agencies must show exceptional results for their clients over a long period of time. As a Google Premier Partner, we’ve demonstrated excellency in executing successful campaigns through video advertising, Google Display Network, mobile advertising and more. We are pleased to be recognized as a top performing digital marketing agency.
Own a piece of the market share of the 3 billion solution searches per day.
Leverage Google’s powerful text ads for valuable high-intent search terms.
Drive engagement and ROI on the world’s most popular social networks.
Dominate local search and promote your services above competitors.
Acquire clicks for 33% cheaper using Microsoft’s Bing Ads services.
Pay roughly $0.044 per view and showcase your brand.
Lower conversion costs and manage your online inventory dynamically.
Leverage spotlight ads and follower ads to improve your B2B bottom line.
We help you regain the attention of past visitors and help convert them into customers using a variety of methods.
We can help you add a few zeros to your revenue.
Typically, we follow a 4-month plan of action customized for your business and vertical. Within the first month, we implement our full execution plan by setting up and integrating your systems, setting up conversion tracking, analyzing past efforts and see where we can utilize initial budget for high initial growth. In this phase, your account executive may require closer collaboration with you to make sure we have as much information we need to succeed. As we get your conversions rolling, we scale what works, stop what doesn’t, give insights and advice for business opportunities, and go granular on your campaign metrics to optimize and lower your cost per acquisition. After that, you’ll find yourself in the company of other companies who stick around with us for years, leveraging more of our stellar services.
Yes. Zero company provides a complete market analysis of your service areas and industry. We find your direct and indirect competitors who are currently investing in PPC, find out what keywords they’re targeting and where they fall in the auction ad position. We also analyze their search terms, monthly search volumes and other metrics to see where it makes sense to jump in.
Yes, we track most KPIs – from return on ad spend (ROAS), cost per acquisition, cost per clicks and more. We track (and report) on a variety of items based on your industry and business goals. Some of those include:
• Average ad positions by campaign
• Click-through rates
• Conversions
• Attributions per each campaign
We work with multiple PPC platforms that have their unique metrics. Whether YouTube advertising, Twitter ads, Facebook ads, we will always work with you to give you the most important, actionable information every month.
Optimize your mutual fund marketing campaigns using effective Google Ads management. Discover practical steps you can take by reading this blog!
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Zero Company is a leading digital customer experience agency.
We create full funnel marketing journeys to win your customerʼs micro moments using targeted media-buying and data-driven analysis. We have the results to prove it.