Avoid The Terrible 10 Google Ads Mistakes Financial Services Make and Elevate Your Campaigns To The Next Level

Financial Professionals: Put the SMACKDOWN on The Terrible 10 Google Ad Mistakes with this ebook!

Even if you have the best product or service, you will lose business to inferior competitors if their Google Ads account is managed correctly and is fully optimized.

It’s a fact – firms that have proper ad account management, clean tracking, correct conversion setup, split testing and are regularly optimized, save money while increasing return on ad spend (ROAS).

Get pro tips for financial service firms to avoid making the "Terrible 10" mistakes in your Google Ads campaigns:

Running effective Google Ads campaigns is crucial for financial services firms looking to stay ahead of the competition and drive growth. Unfortunately, many businesses fall into common Google Ads mistakes that can cost them valuable ad budget and potential customers. In this ebook, we'll reveal the top 10 Google Ads mistakes to avoid and provide expert guidance to help your financial services firm achieve a higher return on ad spend (ROAS).

Lack of clear value proposition

Make sure your ads have a clear and concise value proposition that differentiates your financial services from competitors.

Ignoring negative keywords

Avoid irrelevant clicks and wasted ad spend by adding negative keywords to your campaigns.

Poorly written ad copy

Use compelling ad copy that highlights your unique selling points and resonates with your target audience.

Not testing ad variations

Experiment with different ad variations to optimize your campaigns and improve click-through rates.

Ignoring mobile optimization

With more people using mobile devices to access the internet, it's crucial to have mobile-optimized ads and landing pages.

Using too many broad match keywords

Instead of relying on broad match keywords, use phrase match or exact match keywords to target specific search queries.

Ignoring ad extensions

Ad extensions can provide additional information about your financial services and improve the visibility and effectiveness of your ads.

Not tracking conversions

Tracking conversions can help you understand which ads are driving the most business and optimize your campaigns accordingly. (Oh, and if you think you can't track conversions for your industry, we should talk.)

Poorly designed landing pages

Ensure your landing pages have a clear call to action and are designed to convert visitors into leads or customers.

Not monitoring and adjusting campaigns regularly

Monitor your campaigns regularly and make adjustments as needed to improve performance and maximize ROI.

Audience Ad Targeting has evolved greatly over the last 25 years in digital marketing.

Find out if these Google Ads Terrible 10 Mistakes aren’t costing you?

Eliminate these tiny mistakes. Annually they cost advertisers thousands.

By avoiding these common Google Ads mistakes and implementing best practices, financial services firms can improve the performance of their campaigns and achieve better results. Utilizing expert guidance and insights, you can optimize your Google Ads campaigns to maximize your ROI, drive growth, and become your business's superhero.

Download our ebook today and put
the SMACKDOWN on Google Ads mistakes!