Featured Articles

Google AdWords: What should you do with your AdWords account on a daily basis?

If you want to maximize your profits from PPC, here are 8 essential daily activities you need to complete. Search Term Report Many advertisers get into the habit of analyzing their Search Terms Report on a daily basis. This shows you the list of queries your ads have served and it can help you detect some trouble spots. First, check …

2018 Google Ads Guide For Carpet Cleaning Services: How To Hack Google Ads For Your Carpet Cleaning Service

The success of every business lies in careful planning and a well-thought-out strategy, and the same is true when building a Google Ads (AdWords) campaign. As the owner of a carpet cleaning business, you’ve probably heard of the terms Pay Per Click (PPC) and Google AdWords used interchangeably, and you already may have tried to set up a campaign, without …

PPC Marketing Tips For Restaurants

One of the best tools to create an online advertising campaign is by using “Google AdWords” for restaurants as these campaigns can be customized at every level. If you are a restaurateur, you can target your ads to people who are located in and around your area. This can be done easily using Google’s geographic & demographic settings and adjusting …

10 of the Best Keyword Research Tools for PPC Marketing

Keywords are the foundation to success in any Search Engine Marketing (SEM) or PPC advertising campaign. This is how the people searching will discover you and using these very keywords you will attract those who are in need of your product or service. Many clients come to us wondering how to search for the right set of keywords when these …

Top Pharma PPC and SEO Marketing Tips

Pharma companies are shockingly behind when it comes to search engine marketing. Typically, with any highly regulated industry, it is often slow to adapt new trends or take advantage of new opportunities in search marketing. Or there just isn’t enough legal clarity as the regulators (the FDA in this case) are slow to react. The pharma industry has been one …

10 Top Mobile App Marketing Strategies

Getting a killer app idea and developing an application is just one part of the story for app success. You also need to create awareness with your target audience about how your application can help solve their problem. After all, “if you build it, they will come” is no guarantee for success. Just developing an app is not enough. You …

Facebook Retargeting Ads for Cart Abandonment Users

 More than 90% of people who visit your website the first time will not purchase your product. In reality, that number is likely higher. And most likely, a percentage of those put your product in the cart and went to check out. What happened and what can you do about it? You have probably heard about “remarketing” or “retargeting.” If …

Google AdWords and PPC Advertising Tips for Restoration Companies

Water, fire and mold damage is one of the biggest concerns of any property owner. When struck by any such situation they want a quick and efficient solution. The longer the waiting period, the more severe the damage. Therefore, the easiest way to find the people who can help is through the internet…and often via a mobile device. To attract …

Best Digital Marketing Strategies for Mutual Funds

It’s always surprising to us how untapped mutual fund marketing remains online. There are a lot of reasons for this. And the stringent regulatory requirements in the financial sector have probably slowed things down a little. The challenges online are never-ending and yet there is constant innovation in the “service” of financial services. Somehow, fund marketing has still been slow …

5 Knock Out Marketing Tips for Martial Arts & MMA Gyms

MMA fighting is gaining popularity throughout the world as a favorite pastime sport. There’s a huge market for investors in this industry as they open up gyms, drive memberships and sell product. It can be a lucrative market provided they know how to do their marketing well. Below are some of the most effective martial arts digital media marketing tips …

10 Huge Ecommerce PPC Tips To Boost Holiday Sales

Thanksgiving, Christmas and New Year’s are words that are pretty much music to the ears of many online business owners. Conversion rates go up, sales go up as consumers spend more money on gifts and other items during the holidays. With online advertising and sales reaching an all-time high in popularity during the season, you are left with no choice …

Explore Similar Audiences in Google AdWords to Expand Your Remarketing

Remarketing traffic should be among your best visitors. It’s engaged traffic, familiar with your brand and interested in your product. In fact, you may want more of it. Google has a few features to help you widen your remarketing exposure. In fact, if you are running a remarketing campaign right now, you may be unknowingly showing your ads to these …

PPC Marketing Tips for Pest Control Companies

Each time a pest control prospect searches your business services on Google and types in certain relevant keywords such as “termite fumigation” … that’s where you want to be these days. It’s your moment of truth. Is your business ready? PPC marketing can be very effective for pest control companies to put you in that spot. But because of costs, …

PPC and SEO Marketing Tips For Drug and Alcohol Rehab Centers

Did you know that 49% of drug and alcohol rehab program searches on Google are now done on mobile? Or that patients who used a mobile device for research are 33% more likely to schedule an appointment? In the addiction treatment business, it’s important to know your audience and how to reach them. Your much-needed services want as few obstacles …

5 Impact Tips to Use PPC and SEO Together to Improve Your Search Marketing

Pay-Per-Click (PPC) and Search Engine Optimization (SEO) work to attract visitors to your site. PPC can deliver almost instant results and you pay on a per click basis, of course. SEO won’t give you those immediate results, but with work the results can be fantastic. The costs for this are in labor to build all the many signals the search …

PPC Marketing Tips For Day Spas

Since its conception, pay per click advertising on search engines has made a massive difference for businesses and organizations that decided to dive in. In a world where almost more than half of the population spends a great deal of time online, focusing on internet marketing is probably the wisest move for you as a business person to take. But …

Bidding On Your Brand Keywords: Why You Should Do It

Bidding on your own branded keywords may seem like unnecessary spending but studies have shown that by doing so, you’ll receive incremental traffic to your site — traffic you would not otherwise get. Where does that traffic go? Most likely to a competitor. In fact, even if you rank No. 1 in the organic search result for your own brand, …

Optimization Tips With Google Analytics Data Inside AdWords

Google Analytics Metrics That Can Be Integrated Inside Your AdWords Account Sometimes it’s not enough to get just conversion data into your AdWords account. In fact, it may not even be possible for some verticals if the conversion doesn’t take place on your site, but rather at your physical location or even some other website. In these instances, you have …

Google Ad Grants For Non-Profit Organizations

We had a charity that came to us looking to manage their AdWords account. They had an aggressive budget and wanted us to drive more phone calls to their help hotline. They were getting good results, but wanted to improve their reach and impact. We introduced them to Google Ad Grants. They were already spending a significant amount on PPC …

AdWords Call Only Campaigns: How to Thrive and Prosper

Google AdWords is constantly working on ways to make life easier for marketers trying to promote their business online. With the wide variety of tools they have to offer, sometimes a really effective one can get lost in the shuffle. Let’s take a look at one that is often critical for mobile PPC advertising. One of the more overlooked services available …

Tablet Bid Adjustments in Google AdWords … Finally!

Tablet optimization in Google AdWords has always been an awkward relationship. Google nicely broke out the data for tablets, mobile phones and desktop. But ever since enhanced campaigns were launched in 2013, there was little to nothing that could be specifically done to optimize in AdWords for tablets. Google merged that tablet traffic with desktop traffic in its PPC advertising …

AdWords Expanded Text Ads: Appeal to Consumers With More Distinct Messaging

Users of AdWords have a pleasant surprise in store for them with the new Expanded Text Ads going live. By converting ad copy to this new format, you will receive on average a 20% increase in CTR. That means 20% more traffic and if you are doing things right, it could mean a similar jump in business. Of course, there …

PPC Marketing For Dentists – The What, Why and How of Online Advertisement

Online marketing moves quickly. If you aren’t pushing the envelope and continually striving to get better, chances are your competition is. Some professions have been slow to adapt or slow to find the cutting-edge expertise they need to help them. We’ve seen that quite a bit with dentistry. Whether it’s using older marketing techniques or poorly adapting newer ones, those …

Google Ad Scheduling Optimization: Put It To Work For You

Managing Google Adwords campaigns is all about being in control. Budgeting, location targeting and testing a variety of ads are just a few examples of management tasks that are basic to every account. But one feature that both beginners and advanced users can always look at for improvement is Ad Scheduling. This puts you in control of when your ads …

Filter Out Google Analytics Spam

You go to your Google Analytics stats and discover that your time on site has dropped dramatically and your bounce rate has skyrocketed. What’s going on?!? Your site has been hit by referral spam. If you look at your traffic sources in Google Analytics (Reporting – Acquisition – All Traffic – Source/Medium), you will see sites listed as referrers with …

AdWords: Five Tips for Small Business Advertising

If you’re a small business owner, finding the time to continually manage your AdWords account can tough. You can’t let days of not managing your account turn into weeks. You can’t get behind on latest strategies while your competition pounces on them and pulls business from you. Here are five important areas to help you get the most out of …

Callout Extensions: Increase Ad CTR

Let’s look at possibly our favorite new Google enhancement to AdWords recently: Callout Extensions. Callout Extensions allow you to add additional descriptive text to your standard text ad. Here is what they look like (without the red box): Callout Extensions are much like Sitelink Extensions with one huge difference: They don’t have a link to a page on your site. …

Why Use Google’s Ad Preview Tool

One of the most common comments heard from a Google AdWords PPC advertiser is, “My ad isn’t showing! Why not?” The first question we usually ask in reply is, “Did you search using Google’s Ad Preview Tool?” Probably 99% of the time the answer is “No.” Most of the time, the average person does a search using a typical Google …

Google Adds New AdWords & Analytics Multitasking

Google added a new option yesterday to help with multitasking between accounts. Now, you can simply toggle between accounts while in AdWords or Analytics and stay logged in. This can be helpful if you’ve got that occasional account that is not linked in with your MCC or your overall Analytics access. Now you just add these misc. accounts using the …

Orange County SEO, PPC: In-Person Consultations

Interested in having us stop by your business for a visit and discussion of your internet marketing needs? As a Top 10 Ranked PPC Management Firm, we work with clients all over the world. However, some of our best clients are right here in our backyard of Orange County. We love learning about our client’s businesses, and seeing you in …

Mobile App Marketing with AdWords PPC

Mobile app advertising in AdWords is getting more sophisticated by the day. Recently, Google announced several additional features to help those marketing apps.  With AdWords, you can promote your app on a pay per click ad basis to very targeted audiences. Apps for Android apps will only appear on Android devices and iTunes apps will only show on devices with …

Financial Services Marketing – PPC and SEO for Funds

One of our specialties is working with financial services companies for PPC and SEO, particularly mutual funds and ETFs. This is a rather tricky vertical to work in with a variety of different compliances issues to be aware of. PPC optimization is much easier when you are dealing with leads and sales, and you have clear-cut success/failure data that you …

New AdWords Scripts for MCC Accounts

We’re loving the new ability to apply AdWords scripts across all our client accounts through Google’s new MCC scripting. This week we implemented a script that compares client data from the previous day, last week and last 30 days. We set it up in the MCC account using labels for each of our account exec’s. Now anytime an account exec …

Digital Media Advertising On The Rise

Where is your advertising dollar being spent? According to a report by ZenithOptimedia, digital media will grow by 18.1% in 2013. That rate of growth is triple the second-fastest-growing source. Last year digital advertising grew 14.4%, according to Magna, which outpaced previous forcasts for the year. Total internet spending is predicted to hit $36.25 billion in 2013. Television spend is …

The Importance of AdWords Sitelinks

What are Sitelinks and why are they important? Sitelinks appear in select PPC ads (usually top ranking ads) as additional links in your ad copy. These ad extensions are an excellent way to improve CTRs (Click Through Rates) in your ad copy and squeeze more traffic from existing keywords. Many advertisers don’t take advantage of these, but those that do …