What is the Email ROAS Calculator?
The Email ROAS Calculator is a simple tool designed to help you measure the performance of your email marketing efforts. ROAS, or Return on Ad Spend, shows you how much revenue your email campaigns generate for every dollar spent on your email marketing tool.
How Does It Work?
Using the calculator is easy:
- Enter your monthly email tool spend: this includes costs for platforms like Klaviyo, Mailchimp, or other email marketing software.
- Input the revenue generated from your email campaigns: calculate the total revenue attributed to emails over the same period.
The calculator will instantly display your Email ROAS as a percentage, helping you understand the profitability of your email strategy. For example, if you spend $100 on your email tool and generate $400 in revenue, your Email ROAS will be 400%.
Email ROAS Calculator
Enter your monthly email numbers to see your return on ad spend.
$
Your monthly tool / platform cost.
$
Revenue your emails generated this month.
Email ROAS
—
Revenue returned per $1 spent
Net Revenue
—
Revenue minus spend
Email ROI
—
(Revenue − Spend) ÷ Spend
