Moment of Truth Marketing Blog.

A Blog to Help You Achieve Better Search Marketing

Real Time Bidding, or RTB, for Financial Marketers

Probably one of the most frequently searched digital acronyms among financial marketers is “What is RTB” or “What is real time bidding?” Interestingly, the concept of real time bidding will sound familiar to most investment professionals because it so closely

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3 Programmatic Advertising Best Practices for 2021

Programmatic advertising has become the shiny new penny of the digital marketing world. It’s an old-ish concept with a posh new look that doesn’t break the bank. A wave of interest is knocking at its door because it reduces cost

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