Google ads -
Case Study
We methodically built out a dynamic ad group to capture the most relevant traffic.
Significant increase in overall performance (ROI) in just one year!
The challenge
Google Ads had a low conversions rate. Optimizing our advertising to convert higher
May 2020
– 28 conversions
– $224 average cost-per-conversion
The approach
We implemented dynamic ad groups and adjusted winning bid strategies which allowed us to optimize the ad account for increased conversions at a more affordable cost.
The results
Within one month we saw significant results for conversions and considerably lowered the cost per conversion, saving the company thousands of dollars.
June 2020
– 92 conversions, a 230% increase
– $141 average cost-per-conversion, a 37% decrease
230%
Increase in conversions
37%
decrease in
Cost-per-Conversion
“Our performance based approached
helped us achieve these results.”
