Keywords are the foundation to success in any Search Engine Marketing (SEM) or PPC advertising campaign. This is how the people searching will discover you and using these very keywords you will attract those who are in need of your product or service. Many clients come to us wondering how
Pay-Per-Click (PPC) and Search Engine Optimization (SEO) work to attract visitors to your site. PPC can deliver almost instant results and you pay on a per click basis, of course. SEO won’t give you those immediate results, but with work the results can be fantastic. The costs for this are
Since its conception, pay per click advertising on search engines has made a massive difference for businesses and organizations that decided to dive in. In a world where almost more than half of the population spends a great deal of time online, focusing on internet marketing is probably the wisest
Bidding on your own branded keywords may seem like unnecessary spending but studies have shown that by doing so, you’ll receive incremental traffic to your site — traffic you would not otherwise get. Where does that traffic go? Most likely to a competitor. In fact, even if you rank No.