Moment of Truth Marketing Blog

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Zero Company Performance Marketing

January 28, 2015

Let’s look at possibly our favorite new Google enhancement to AdWords recently: Callout Extensions. Callout Extensions allow you to add additional descriptive text to your standard text ad. Here is what they look like (without the red box): Callout Extensions are much like Sitelink Extensions with one huge difference: They

Zero Company Performance Marketing

January 5, 2015

One of the most common comments heard from a Google AdWords PPC advertiser is, “My ad isn’t showing! Why not?” The first question we usually ask in reply is, “Did you search using Google’s Ad Preview Tool?” Probably 99% of the time the answer is “No.” Most of the time,

Zero Company Performance Marketing

May 19, 2014

Mobile app advertising in AdWords is getting more sophisticated by the day. Recently, Google announced several additional features to help those marketing apps.  With AdWords, you can promote your app on a pay per click ad basis to very targeted audiences. Apps for Android apps will only appear on Android

Zero Company Performance Marketing

May 16, 2014

We’re loving the new ability to apply AdWords scripts across all our client accounts through Google’s new MCC scripting. This week we implemented a script that compares client data from the previous day, last week and last 30 days. We set it up in the MCC account using labels for