Moment of Truth Marketing Blog

A Blog to Help You Achieve Better Search Marketing
Keep me updated with the latest from Zero Company.

Zero Company Performance Marketing

August 16, 2016

Since its conception, pay per click advertising on search engines has made a massive difference for businesses and organizations that decided to dive in. In a world where almost more than half of the population spends a great deal of time online, focusing on internet marketing is probably the

Zero Company Performance Marketing

January 28, 2015

Let’s look at possibly our favorite new Google enhancement to AdWords recently: Callout Extensions. Callout Extensions allow you to add additional descriptive text to your standard text ad. Here is what they look like (without the red box): Callout Extensions are much like Sitelink Extensions with one huge difference:

Zero Company Performance Marketing

January 5, 2015

One of the most common comments heard from a Google AdWords PPC advertiser is, “My ad isn’t showing! Why not?” The first question we usually ask in reply is, “Did you search using Google’s Ad Preview Tool?” Probably 99% of the time the answer is “No.” Most of the

Zero Company Performance Marketing

May 19, 2014

Mobile app advertising in AdWords is getting more sophisticated by the day. Recently, Google announced several additional features to help those marketing apps.  With AdWords, you can promote your app on a pay per click ad basis to very targeted audiences. Apps for Android apps will only appear on