Tablet Bid Adjustments in Google AdWords … Finally!

Zero Company Performance Marketing Pay Per Click

Tablet optimization in Google AdWords has always been an awkward relationship. Google nicely broke out the data for tablets, mobile phones and desktop. But ever since enhanced campaigns were launched in 2013, there was little to nothing that could be specifically done to optimize in AdWords for tablets. Google merged that tablet traffic with desktop traffic in its PPC advertising …

AdWords Expanded Text Ads: Appeal to Consumers With More Distinct Messaging

Zero Company Performance Marketing Pay Per Click

Users of AdWords have a pleasant surprise in store for them with the new Expanded Text Ads going live. By converting ad copy to this new format, you will receive on average a 20% increase in CTR. That means 20% more traffic and if you are doing things right, it could mean a similar jump in business. Of course, there …

PPC Marketing For Dentists – The What, Why and How of Online Advertisement

Zero Company Performance Marketing Pay Per Click

Online marketing moves quickly. If you aren’t pushing the envelope and continually striving to get better, chances are your competition is. Some professions have been slow to adapt or slow to find the cutting-edge expertise they need to help them. We’ve seen that quite a bit with dentistry. Whether it’s using older marketing techniques or poorly adapting newer ones, those …

Google Ad Scheduling Optimization: Put It To Work For You

Zero Company Performance Marketing Pay Per Click

Managing Google Adwords campaigns is all about being in control. Budgeting, location targeting and testing a variety of ads are just a few examples of management tasks that are basic to every account. But one feature that both beginners and advanced users can always look at for improvement is Ad Scheduling. This puts you in control of when your ads …

Filter Out Google Analytics Spam

Zero Company Performance Marketing Conversion Rate Optimization, Pay Per Click

You go to your Google Analytics stats and discover that your time on site has dropped dramatically and your bounce rate has skyrocketed. What’s going on?!? Your site has been hit by referral spam. If you look at your traffic sources in Google Analytics (Reporting – Acquisition – All Traffic – Source/Medium), you will see sites listed as referrers with …

AdWords: Five Tips for Small Business Advertising

Zero Company Performance Marketing Pay Per Click

If you’re a small business owner, finding the time to continually manage your AdWords account can tough. You can’t let days of not managing your account turn into weeks. You can’t get behind on latest strategies while your competition pounces on them and pulls business from you. Here are five important areas to help you get the most out of …

Callout Extensions: Increase Ad CTR

Zero Company Performance Marketing Conversion Rate Optimization, Pay Per Click

Let’s look at possibly our favorite new Google enhancement to AdWords recently: Callout Extensions. Callout Extensions allow you to add additional descriptive text to your standard text ad. Here is what they look like (without the red box): Callout Extensions are much like Sitelink Extensions with one huge difference: They don’t have a link to a page on your site. …

Why Use Google’s Ad Preview Tool

Zero Company Performance Marketing Pay Per Click

One of the most common comments heard from a Google AdWords PPC advertiser is, “My ad isn’t showing! Why not?” The first question we usually ask in reply is, “Did you search using Google’s Ad Preview Tool?” Probably 99% of the time the answer is “No.” Most of the time, the average person does a search using a typical Google …

Google Adds New AdWords & Analytics Multitasking

Zero Company Performance Marketing Pay Per Click

Google added a new option yesterday to help with multitasking between accounts. Now, you can simply toggle between accounts while in AdWords or Analytics and stay logged in. This can be helpful if you’ve got that occasional account that is not linked in with your MCC or your overall Analytics access. Now you just add these misc. accounts using the …

Orange County SEO, PPC: In-Person Consultations

Zero Company Performance Marketing Pay Per Click, Search Engine Optimization

Interested in having us stop by your business for a visit and discussion of your internet marketing needs? As a Top 10 Ranked PPC Management Firm, we work with clients all over the world. However, some of our best clients are right here in our backyard of Orange County. We love learning about our client’s businesses, and seeing you in …