Moment of Truth Marketing Blog

A Blog to Help You Achieve Better Search Marketing
Keep me updated with the latest from Zero Company.

Zero Company Performance Marketing

September 21, 2016

Each time a pest control prospect searches your business services on Google and types in certain relevant keywords such as “termite fumigation” … that’s where you want to be these days. It’s your moment of truth. Is your business ready? PPC marketing can be very effective for pest control

Zero Company Performance Marketing

August 16, 2016

Since its conception, pay per click advertising on search engines has made a massive difference for businesses and organizations that decided to dive in. In a world where almost more than half of the population spends a great deal of time online, focusing on internet marketing is probably the

Zero Company Performance Marketing

January 28, 2015

Let’s look at possibly our favorite new Google enhancement to AdWords recently: Callout Extensions. Callout Extensions allow you to add additional descriptive text to your standard text ad. Here is what they look like (without the red box): Callout Extensions are much like Sitelink Extensions with one huge difference: