In 2020, the American Pet Products Association (APPA) estimates U.S. consumers spent $99 billion in pet products and services. That’s $3.3 billion more than in 2019 and nearly $10 billion of growth in just 2 years. So needless to say,
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Programmatic advertising has become the shiny new penny of the digital marketing world. It’s an old-ish concept with a posh new look that doesn’t break the bank. A wave of interest is knocking at its door because it reduces cost
It’s always surprising to us how untapped mutual fund marketing remains online. There are a lot of reasons for this. And the stringent regulatory requirements in the financial sector have probably slowed things down a little. The challenges online are
5 Low-Cost Advertising Ideas for Local Businesses Looking for ways to stretch your marketing budget and get your name in front of local prospects when money is tight? If the budget is lean and your back is against the wall,
If you want to maximize your profits from PPC, here are 8 essential daily activities you need to complete. Search Term Report Many advertisers get into the habit of analyzing their Search Terms Report on a daily basis. This shows
Pharma companies are shockingly behind when it comes to search engine marketing. Typically, with any highly regulated industry, it is often slow to adapt new trends or take advantage of new opportunities in search marketing. Or there just isn’t enough
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