Thanksgiving, Christmas and New Year’s are words that are pretty much music to the ears of many online business owners. Conversion rates go up, sales go up as consumers spend more money on gifts and other items during the holidays. With online advertising and sales reaching an all-time high in popularity during the season, you are left with no choice …
Remarketing traffic should be among your best visitors. It’s engaged traffic, familiar with your brand and interested in your product. In fact, you may want more of it. Google has a few features to help you widen your remarketing exposure. In fact, if you are running a remarketing campaign right now, you may be unknowingly showing your ads to these …
Each time a pest control prospect searches your business services on Google and types in certain relevant keywords such as “termite fumigation” … that’s where you want to be these days. It’s your moment of truth. Is your business ready? PPC marketing can be very effective for pest control companies to put you in that spot. But because of costs, …
Did you know that 49% of drug and alcohol rehab program searches on Google are now done on mobile? Or that patients who used a mobile device for research are 33% more likely to schedule an appointment? In the addiction treatment business, it’s important to know your audience and how to reach them. Your much-needed services want as few obstacles …
Pay-Per-Click (PPC) and Search Engine Optimization (SEO) work to attract visitors to your site. PPC can deliver almost instant results and you pay on a per click basis, of course. SEO won’t give you those immediate results, but with work the results can be fantastic. The costs for this are in labor to build all the many signals the search …
Since its conception, pay per click advertising on search engines has made a massive difference for businesses and organizations that decided to dive in. In a world where almost more than half of the population spends a great deal of time online, focusing on internet marketing is probably the wisest move for you as a business person to take. But …
Bidding on your own branded keywords may seem like unnecessary spending but studies have shown that by doing so, you’ll receive incremental traffic to your site — traffic you would not otherwise get. Where does that traffic go? Most likely to a competitor. In fact, even if you rank No. 1 in the organic search result for your own brand, …
Google Analytics Metrics That Can Be Integrated Inside Your AdWords Account Sometimes it’s not enough to get just conversion data into your AdWords account. In fact, it may not even be possible for some verticals if the conversion doesn’t take place on your site, but rather at your physical location or even some other website. In these instances, you have …
We had a charity that came to us looking to manage their AdWords account. They had an aggressive budget and wanted us to drive more phone calls to their help hotline. They were getting good results, but wanted to improve their reach and impact. We introduced them to Google Ad Grants. They were already spending a significant amount on PPC …
Google AdWords is constantly working on ways to make life easier for marketers trying to promote their business online. With the wide variety of tools they have to offer, sometimes a really effective one can get lost in the shuffle. Let’s take a look at one that is often critical for mobile PPC advertising. One of the more overlooked services available …
