Moment of Truth Marketing Blog

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Zero Company Performance Marketing

May 19, 2014

Mobile app advertising in AdWords is getting more sophisticated by the day. Recently, Google announced several additional features to help those marketing apps.  With AdWords, you can promote your app on a pay per click ad basis to very targeted audiences. Apps for Android apps will only appear on

Zero Company Performance Marketing

May 16, 2014

We’re loving the new ability to apply AdWords scripts across all our client accounts through Google’s new MCC scripting. This week we implemented a script that compares client data from the previous day, last week and last 30 days. We set it up in the MCC account using labels