Moment of Truth Marketing Blog

A Blog to Help You Achieve Better Search Marketing
Keep me updated with the latest from Zero Company.

Zero Company Performance Marketing

June 15, 2015

You go to your Google Analytics stats and discover that your time on site has dropped dramatically and your bounce rate has skyrocketed. What’s going on?!? Your site has been hit by referral spam. If you look at your traffic sources in Google Analytics (Reporting – Acquisition – All Traffic

Zero Company Performance Marketing

January 28, 2015

Let’s look at possibly our favorite new Google enhancement to AdWords recently: Callout Extensions. Callout Extensions allow you to add additional descriptive text to your standard text ad. Here is what they look like (without the red box): Callout Extensions are much like Sitelink Extensions with one huge difference: They

Zero Company Performance Marketing

January 5, 2015

One of the most common comments heard from a Google AdWords PPC advertiser is, “My ad isn’t showing! Why not?” The first question we usually ask in reply is, “Did you search using Google’s Ad Preview Tool?” Probably 99% of the time the answer is “No.” Most of the time,