The podcast exists to help ETF issuers learn how to be distinct, how to communicate at the intersection of provocative and authentic, and how to build genuine trust with advisors, investors, and internal stakeholders. We believe growth starts by earning trust or belief before asking for an allocation. Not with louder promotion, but with clearer purpose, sharper differentiation, and more human marketing.

We also started this podcast to build a community. A place where ETF issuer marketers, product leaders, and distribution partners can share playbooks, language, lessons, and real-world perspective. Because this is a hard job, and it should not have to be done in isolation.

That is the heart of B.L.I.S.S.: Build Love Into Scalable Systems. Purpose-led, empathy-led ETF marketing that helps issuers create stronger connections, more repeatable stories, and more durable adoption over time.

You can find the ETF podcast on Spotify, Apple Podcasts, and all major streaming platforms. We also feature exclusive video segments and ETF updates directly on our website for those who want a deeper look at the data behind the trends.

Yes. Staying compliant is a core pillar of any ETF marketing strategy. We frequently discuss SEC ETF news and how recent rulings impact marketing campaigns for ETFs, ensuring our listeners are always ahead of the curve.

We host a curated mix of ETF leaders shaping how products are brought to market and understood. That includes ETF CEOs, CMOs, heads of distribution, product marketing leaders, strategists, and other voices helping define the future of ETF growth.

Our guests come from across the industry — from boutique issuers to some of the largest ETF firms — but what connects them is a meaningful point of view on how trust, differentiation, and adoption are built in the real world.

Joining the show gives you an opportunity to share your perspective with a highly relevant audience of ETF marketers, asset management leaders, and growth-minded industry peers. It is a chance to talk about the thinking behind your approach, the realities you are navigating, and what you believe it takes to stand out in a crowded market.

More than promotion, the goal is contribution. We are looking for leaders who want to add substance to the conversation, share lessons others can learn from, and help move ETF marketing forward in a more thoughtful, human, and trust-centered way.

We look for guests who can go beyond surface-level commentary and share real, under-the-hood insight. That might include a thoughtful breakdown of an ETF launch, lessons from a successful positioning strategy, the realities of marketing active ETFs, how to stand out in a crowded thematic category, or how your team approaches trust, differentiation, and long-term adoption.

We are especially drawn to conversations that reveal the story behind the strategy — not just what was done, but why it mattered, what was learned, and how other leaders can apply those lessons in their own work.

The B.L.I.S.S. ETF Marketing Podcast is for ETF issuer marketers, CMOs, heads of marketing, product marketing leaders, and growth-minded leaders across asset management. It is also valuable for product leaders, distribution teams, agency partners, and anyone responsible for helping an ETF earn attention, trust, and adoption in a crowded market.

At its core, the show is for people who believe ETF growth is not just about getting seen. It is about being understood, being distinct, and earning belief before asking for an allocation.

We cover the real drivers of ETF adoption: product truth, distribution reality, and compliant marketing that earns trust.

Topics include ETF positioning, differentiation, messaging, brand strategy, advisor education, content strategy, demand generation, attribution challenges, launch strategy, growth systems, trust-building, purpose-led marketing, and what it really takes to stand out at the intersection of provocative and authentic.

We also explore how ETF issuers can build stronger brand–people connection, create more human marketing, and develop repeatable systems that support long-term growth.

You can listen right here on our website and on major podcast platforms.

Episodes are designed to be easy to access, share, and revisit, whether you are listening for strategic insight, practical ETF marketing ideas, or conversations with leaders across the industry.

New episodes are released on a regular basis as we publish conversations with ETF marketing leaders, growth experts, and industry voices.

Follow or subscribe on your preferred platform to be notified when new episodes go live.

Yes. We are always open to hearing from thoughtful leaders across ETF marketing, asset management, distribution, and growth.

If you have a distinct point of view, practical experience, and something real to share about building trust, differentiation, and adoption in ETFs, we would love to hear from you.

In a market with thousands of products, the biggest challenge is differentiation. Our guests often discuss how they transition from broad marketing ETFs to specific ETF product marketing that resonates with niche ETF investors.

A recurring theme on our ETF podcast is that there is no “one size fits all” approach. However, successful marketing campaigns for ETFs usually involve a mix of high-touch educational content, transparent ETF news updates, and a robust digital presence that builds trust with both retail and institutional audiences.

By listening to the wins and losses of other ETF managers, you gain a competitive edge. We peel back the curtain on ETF marketing strategies that have successfully moved the needle, helping you refine your own growth tactics and investor outreach.